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  2. Aug 11, 2015 · August 11, 2015. The company that yesterday was known as Google is now a collection of separate companies, owned by a new holding company called Alphabet. The “Google” brand is the largest of...

    • Google to Alphabet
    • The Wall Street Effect
    • In Alphabet We Trust
    • Inventing A New Company Within A Company
    • The Bottom Line

    Google's leadership gave Wall Street formal notice of its intentions to become Alphabet, a technology conglomerate by announcing a new parent entity that would unite its widening interests and product lines.Apart from Google's core search business, there are a number of companies (or "Other Bets") that make up Alphabet. They span a diverse array of...

    When it debuted on the stock market, Google became Wall Street's darling. Its market capitalization increased by $27.2 billion, giving it a market cap bigger than that of Ford (F) and General Motors (GM) on its very first day of trading. That number was based on the market's assessment of the company's search business and turned out to be largely c...

    Through reorganization as a conglomerate, the move also lessens the glare of antitrustscrutiny on Alphabet. This is because each company within the Alphabet umbrella makes products for a different industry. Bunching all of them together under the search engine umbrella would have invited greater attention from regulators due to the unique nature of...

    Google's founders, Larry Page and Sergey Brin, have always had a healthy disregardfor the impossible. They imbued this thought process into their company's DNA, making Google a fount of innovation within Silicon Valley, where innovation is a byword instead of a buzzword. But many of Alphabet's attempts at innovation have, in fact, flopped. The comp...

    According to the author of Google's ten commandments, Larry Page and Sergey always had a bigger picture of technology's role in the world. “Larry's vision was always to be something like General Electric (GE), and Google was only his first proof-of-concept,” he is quoted in the New York Times.The reorganization was Page and Brin's attempt to stream...

  3. Rather than having Google and its various projects under one Google umbrella, Google will create a new company, dubbed Alphabet, which will handle all efforts not tied to Google's core mission.

  4. Aug 11, 2015 · In the center was a message from Larry Page, Google’s C.E.O. and co-founder, announcing the creation of a new corporation, which was called Alphabet.

  5. Sep 4, 1998 · Find out where it all began. Read the history of how Google has grown since Larry Page and Sergey Brin founded the company in 1998.

  6. Aug 10, 2015 · From its roots to the present day, the history of the company formerly known as Google offers hints at where Alphabet might be headed. Google said today that it has reorganized itself under a...

  7. Alphabet was created to restructure Google by moving subsidiaries from Google to Alphabet, thus narrowing Google's scope. The new holding company would consist of Google as well as other businesses including X Development , Calico , Nest , Verily , Fiber , Makani , CapitalG , and GV .

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