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Jun 10, 2021 · Camelot said during the first weeks of the UK’s lockdown in late March last year, sales fell 30 per cent but performance improved after the group brought forward £7m of digital investment ...
- Alice Hancock
To deliver its strategy, Camelot continues to optimise the level of marketing required to support The National Lottery brand and portfolio of games, adapting to changes in both consumer behaviour and the media market. In some cases, Camelot has sought investment from Good Causes to increase the level of available marketing to this optimum
These are chosen by Parliament for their knowledge and expertise to help ensure the money goes exactly where it’s needed. In the year ending 31 March 2024, the funds were shared as follows: Health, education, environment and charitable causes – 40%. Sport – 20%. Arts – 20%. Heritage – 20%.
In 2018, MPs on the Public Accounts Committee were highly critical of Camelot for increasing its funding to good causes by 2% between 2009-10 and 2016-17, while its profits had increased by 122%.
While I’ve only been Chair of Camelot since February 2023 – as a result of the company being acquired by the Allwyn group – I’m pleased to be able to report that National Lottery sales in 2022/23 hit the second highest annual sales total since The National Lottery’s launch, coming in at £8.19 billion. Crucially, this meant that ...
6,800. The number of millionaires or multi-millionaires that The National Lottery has now created. Our performance over the year saw us achieve the second-highest annual sales since The National Lottery’s launch. The percentage of all revenue that The National Lottery returns to winners and society – clear evidence that it is delivering for ...
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Nov 23, 2021 · Camelot's chairman Sir Hugh Robertson, a former sports minister, said the record sales performance allowed it 'to deliver growth in returns to good causes, prizes paid to players, and Lottery Duty ...
