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- Aston Martin has redesigned its logo, removing the U-shaped line in the wings to create a cleaner look. The British sports-car maker also announced a plan to raise $783 million to help pay down its debt and develop new vehicles, including EVs.
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Jul 19, 2022 · 20 July 2022, Gaydon, UK: Aston Martin’s iconic wings are taking flight into an intense new era, with the British ultra-luxury marque today launching a bold new creative brand strategy and global marketing campaign to further accelerate its growth amongst new audiences.
Jul 20, 2022 · Aston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers. Aston Martin has made the most significant investment into its brand in over a decade, as it strategically repositions to “reach a wider customer base”.
- Niamh Carroll
Jul 21, 2022 · Communicating that global messaging is essential to the rebranding campaign as Aston Martin seeks to grow its international audience and tap into a wider affluent consumer base.
Jul 20, 2022 · British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville.
Jul 20, 2022 · Aston Martin has unveiled a new version of its famous wings logo which signifies the launch of a ‘bold new creative brand strategy’.
Aug 1, 2022 · Critically acclaimed DBX707, the world’s most powerful luxury SUV, to roar at Pebble Beach with exclusive test drives. First large-scale event for Aston Martin following launch of its bold new creative identity and updated iconic wings logo.
Jul 20, 2022 · Aston Martin has updated its branding – including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers. It is the British car brand’s first major overhaul since 2003.
