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Why are subtitles so important?
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Jun 26, 2018 · Essential for deaf people and English language learners, and scientifically shown to promote reading comprehension and retention, subtitles have only recently become essential for many TV...
- 1- Accessibility
- 2- Consumer Preference
- 3- Better Understanding of The Video
- 4- Not Everyone Speaks Your Language.
- 5- Subtitles Improve The SEO of A Video
More than 5% of the world’s population (466 million people) experience disabling hearing loss (432 million adults and 34 million children), according to the World Health Organization. Without subtitles in a video, a significant part of the world’s population wouldn’t be able to understand it. Therefore, putting subtitles on a video makes it accessi...
69% of consumers prefer to watch videos without sound when in public, and 25% prefer to do so in private, according to a study by Verizon Media. At the same time, 80% of these consumers prefer videos with subtitles. The following link shows the results of the study.
The same study by Verizon Media also revealed that consumers prefer to watch videos with subtitles because they understand them better. Not everyone learns in the same way. Some people need to see things, while others need to listen. If the video has subtitles, you can be sure that everyone will receive the intended message, regardless of their lea...
It’s crucial to speak to your customers in their own language. We explained just how important this is in a previous article. As there are some 7000 languages in the world, translating the subtitles on your video will help reach many more people. Make sure you know where your customers are based and what languages they speak. If your video has a ra...
Obviously, it’s crucial to provide high quality content that not only do your customers like, but they also learn something from. Your content should also provide added value. Let’s not forget that your goal is probably also to secure a good ranking on search engines. If you reach a lot of people, and they watch the whole video until the end, it wi...
Nov 15, 2020 · With the growth of Netflix, Disney+, Amazon Prime and Apple TV, to name just a few, the international audience for film and television has never been bigger or more diverse. And the need for accurate and coherent subtitles – both for artistic and economic reasons – has never been more important.
Mar 7, 2022 · Why are subtitles so important? 1. Accessibility. According to the World Health Organization, more than 5% of the world’s population (432 million adults and 34 million children or 466 million people in all) experience disabling hearing loss.
Feb 10, 2023 · There is a scientific explanation for why subtitles are better, and it all boils down to the counter-intuitive finding that subtitles are not a distraction and instead 2 different signals (audio and subtitles) enhance each other.
Nov 15, 2021 · Young people are almost four times more likely than older viewers to watch TV shows with subtitles, despite having fewer hearing problems, according to research by a captioning charity.
Young people are almost four times more likely than older viewers to watch TV shows with subtitles, despite having fewer hearing problems, according to research by a captioning charity.