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One of the best ways to achieve that goal is to send regular email newsletters to your subscribers. A newsletter is a periodically-sent email that informs your audience of the latest news, tips, or updates relating to your products or services. But what exactly is the purpose of an email newsletter? How can they help grow your business?
Nov 3, 2023 · Newsletters are important in providing excellent customer experience — from onboarding to educating to support. Plus, the prospects who didn’t convert but are still on your email list will keep receiving these nurturing emails and may convert in the future.
Aug 23, 2024 · Email newsletters offer a unique opportunity to connect directly with your audience, share valuable content, and promote your brand effectively. According to Statista, the number of global email users is projected to grow to 4.73 billion by 2026, making an email newsletter more important than ever.
- Chris Hexton
- Determine a goal for your newsletter. Before you begin crafting the design and copy for your newsletter, you should assess what your goals are. After all, your goals are the compass on your maiden email newsletter voyage.
- Determine your audience. You now know what you’d like to accomplish with your newsletter, but who is it for? Most companies have more than one customer segment, and one size certainly doesn’t fit all.
- Design your template. When selecting, or designing your template – you may be tempted to use something elaborate and eye-catching. To reiterate, your email newsletter should aim to make it easy for subscribers to skim, read, and also interact with the links in your email.
- Begin putting together your content. Your newsletter’s goal will also dictate your content. If your primary goal is to use your email newsletter to distribute blog content, the major focus of the email, and therefore your copy and content, will be your newly published posts.
Feb 14, 2020 · Why should you have a newsletter? With over four billion active email accounts around the world, there’s a huge opportunity for marketers to build awareness around their brand with email newsletters. A newsletter gives you the chance to inform your subscribers about your brand while also driving them to take action.
Aug 16, 2023 · Whether you run a small startup, a non-profit organization, or a multinational corporation, email newsletters offer myriad benefits that can boost brand awareness, engagement, and revenue. Our article explores 28 benefits of email newsletters, supported by real-life examples highlighting their practical applications.
Mar 26, 2024 · Email newsletters are important because they keep your audience informed and engaged with your brand or services. By consistently providing valuable content, businesses can maintain a steady line of communication with their audience, which is crucial for building trust and loyalty. Contents. 1 Benefits for Your Business.
