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Oct 28, 2023 · Along with it, a travel revolution. In 50 years, Lonely Planet guides have sold over 150 million copies. Through the decades they allowed explorers to venture off the beaten path, on a budget that opened up travelling to everybody. “Looking back, if you were really an economiser you did one of two things.
- Steven Mackenzie
- What The Market Really Says
- A Rapid Decline in Quality
- A Terrible Website
- So What Is The Matter with Lonely Planet?
As I sat down to write this article, I asked readers on social media what they thought of Lonely Planet. While most people still used Lonely Planet (and guidebooks in general) for preplanning, they reiterated what I kept hearing on the road: the books seem to get more out of date, the writing has lost its edge, the guides have gotten more upscale a...
The decision to ignore market research and go with their gut explains much of the decline and why the books are a shell of what they used to be. When the company was last bought, most of the old execs were fired, bought out, or driven out. In their place was installed a management team with little knowledge of the industry they were now in. Multipl...
And this decline can be very clearly seen on the LP website. After Houghton first took over, the website looked like this: I mean, what is this? It’s a bunch of squares (for ants!*). Who thought this was good? It would take me ages to find the square I needed. Often I gave up and simply found a blog instead. Now, while I like many things about the ...
LP’s desire to be a “content company” is clear: the increased articles on the site that seem to exist to only drive page views, the sponsored content from the places (and companies) it reviews, the funneling of people from content to booking sites, the TripAdvisor–style listing of everything (more page views), and the plethora of ads that now litte...
Jan 2, 2024 · Lonely Planet quickly rose through the ranks due to its depth of content, originality, and abundance of practical advice while traveling. It was eventually sold to BBC and then to a billionaire, Brad Kelley during the global recession. Brad then infamously assigned CEO to a 24 year old ex-wedding photographer.
May 6, 2020 · Lonely Planet has sold more than 145 million travel guidebooks but its fortunes turned in recent years with competition from websites like Tripadvisor. Co-founder Tony Wheeler reflects on its ...
- Ed Peters
May 4, 2020 · How travel guidebooks charted and changed the world. Referenced by generations of globe-trotting travelers and kept on bookshelves as dusty, dog-eared souvenirs, guidebooks have played an influential role in dissecting and shaping travel culture for over 200 years. In contrast to the inherently fleeting attractions of the internet, these well ...
Why I love Lonely Planet Guides. The Variety – Name the country and there is most likely a Lonely Planet for that place and if you look further there are probably- City guides, Region guides, and picture guides to get you inspired and excited about your next trip abroad. I had even used the Lonely Planet for when I was traveling in Libya ...
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Jun 27, 2024 · Mr Frommer, Mr Steves and Lonely Planet’s founders, Tony and Maureen Wheeler, all produced their first guides decades ago, in an era when both international travel and self-publishing were ...
