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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street , London. [ 2 ]
The company owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and Karrimor. [5] The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020.
Jul 21, 2022 · Sports Direct is the backbone of Mike Ashley's retail empire, with the retail tycoon owning a 61% stake in the sports wear retailer. The firm was founded in 1982 and is now listed on the London Stock Exchange. Mr Ashley has also purchased a number of brands such as Slazenger, Karrimor, Lonsdale, Kangol and Everlast, which are sold in Sports ...
Karrimor is a British brand of backpacks, outdoor and sports equipment, and clothing.. The company was founded as the Karrimor Bag Company in 1946. Financial difficulties beginning in the late 1990s led to the company entering receivership in March 2003, after which the trademark was acquired by Sports Direct and is now used for various budget outdoor and running products.
Sep 20, 2022 · After establishing Sports Direct in 1982, he built his business by buying up well-known names such as Dunlop, Slazenger, outdoor gear specialist Karrimor, hat-maker Kangol and the boxing brand ...
Aug 11, 2021 · Away from football, Ashley purchased prolific, struggling businesses and merged them into Frasers Group. He purchased a 38.5% stake in Game Digital, and subsequently bid £52 million for the company. He purchased a 12.5% stake in Mulberry for £19 million in February 2020 and has a longstanding 29.4% stake in Black Leisure Group, the owner of ...
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In 2004, Sports Direct swooped in and bought Dunlop Slazenger for £40 million, considerably impacting the brand's market presence. Slazenger also entered multiple licensing agreements, selling its golf rights in North America and licensing to Pacific Brands in Australia and New Zealand.
