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     gtworld.de

     • Founded in 1972, Dark & Lovely, the hair company owned by Carson Products and created for Black women, was acquired by L'Oréal in 1998. It was the first hair company to create a relaxer without lye, an active ingredient that's paired with sodium hydroxide to quickly break down the hair bonds, often causing intense scalp irritation.
     www.popsugar.com/beauty/dark-lovely-history-48633597

     The History of Dark & Lovely, the Go-To For Black Women ...

2. People also ask

   Who is Dark & Lovely?

   • Going off the recommendations of my aunt, my mom, and all the other important Black women in my life, I would reach for Dark & Lovely every single time. Founded in 1972, Dark & Lovely, the hair company owned by Carson Products and created for Black women, was acquired by L'Oréal in 1998.

   The History of Dark & Lovely, the Go-To For Black Women - POPSUGAR

   www.popsugar.com/beauty/dark-lovely-history-48633597

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   Is Dark & Lovely rebranding?

   • Dark & Lovely is attempting to reclaim its place with the African-American shopper as the beauty industry pushes toward inclusion and diversity. Last week, the 47-year-old hair-care brand, which sells a line of at-home relaxers and hair color for black women, launched the first phase of a rebrand with a focus on Gen-Z and millennial customers.

   L’Oreal’s Dark & Lovely is going after a younger customer

   www.glossy.co/beauty/loreals-dark-lovely-is-going-after-a-younger-customer/

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   Is Dark & Lovely a black brand?

   • "Dark & Lovely is a brand that has been here for Black women when nobody was talking to Black women and have really been here to help lift and affirm them," Culpepper said. At the end of the day, representation matters. It's important to see people who look like us in the media.

   The History of Dark & Lovely, the Go-To For Black Women - POPSUGAR

   www.popsugar.com/beauty/dark-lovely-history-48633597

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   Is Dark & Lovely a lye relaxer?

   • Founded in 1972, Dark & Lovely, the hair company owned by Carson Products and created for Black women, was acquired by L'Oréal in 1998. It was the first hair company to create a relaxer without lye, an active ingredient that's paired with sodium hydroxide to quickly break down the hair bonds, often causing intense scalp irritation.

   The History of Dark & Lovely, the Go-To For Black Women - POPSUGAR

   www.popsugar.com/beauty/dark-lovely-history-48633597

   See all results for this question

   Why is Dark & Lovely important?

   • It is not only important to see people who look like us on the screen and in magazines, but just as important to be able to access products that are curated specifically for us – not just the idea of us. That’s true in any industry, but imperative in beauty. Dark & Lovely was created to help black women express and embrace their individual styles.

   Dark & Lovely - L'Oréal Group - Consumer Products Division

   www.loreal.com/en/consumer-products-division/dark-and-lovely/

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   What is the Dark & Lovely & campaign?

   • “The Dark & Lovely & campaign is to focus on what is next for the brand and what is possible for us,” said Blandon. “Maybe these younger customers know Dark & Lovely because of their mothers. We don’t have that one-to-one relationship with her yet, but we do want to.”

   L’Oreal’s Dark & Lovely is going after a younger customer

   www.glossy.co/beauty/loreals-dark-lovely-is-going-after-a-younger-customer/

   See all results for this question

3. www.loreal.com › dark-and-lovelyDark & Lovely - L'Oréal Group - Consumer Products Division

   www.loreal.com › dark-and-lovely

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   Dark & Lovely was created to help black women express and embrace their individual styles. We’re dedicated to developing beauty for all with innovative, tailor-made products to help beauty enthusiasts of color celebrate their creativity.

4. Videos

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     12:52

     youtube.com

     Dark and Lovely 396 Luminous Blonde | DETAILED Tutorial and Review

     24 Feb 2021

     197.3K views

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     2:03

     youtube.com

     LOVELY, DARK, AND DEEP Trailer (2024)

     1 Feb 2024

     1.8M views

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     1:01

     youtube.com

     TV Commercial - Debbie Allen Dark & Lovely

     15 Dec 2012

     26.8K views

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5. mbf10-stg-cm-darkandlovely-zaf.e-loreal.com › ourOur History | Dark and Lovely

   mbf10-stg-cm-darkandlovely-zaf.e-loreal.com › our

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   Our History | Dark and Lovely. As an iconic brand, Dark and Lovely has been on a momentous journey with beautiful African women at the center of it all. We have been taking care of African hair with our professional expertise since 1972.

6. www.glossy.co › beauty › loreals-dark-lovely-isL’Oreal’s Dark & Lovely is going after a younger customer

   www.glossy.co › beauty › loreals-dark-lovely-is

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   Oct 28, 2019 · Dark & Lovely is attempting to reclaim its place with the African-American shopper as the beauty industry pushes toward inclusion and diversity. Last week, the 47-year-old hair-care brand, which sells a line of at-home relaxers and hair color for black women, launched the first phase of a rebrand with a focus on Gen-Z and millennial customers.

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8. www.bbc.co.uk › news › newsbeat-65189531Why people are suing L'Oréal over hair relaxers - BBC News

   www.bbc.co.uk › news › newsbeat-65189531

   Apr 24, 2023 · L'Oréal's US branch and the owners of other hair relaxers are named in the suits - the brands include Dark & Lovely, ORS Olive Oil and Motions.

9. www.newsweek.com › list-non-black-hair-brands-sheaThis List of Non-Black-Owned Hair Brands May Surprise You

   www.newsweek.com › list-non-black-hair-brands-shea

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   Jun 9, 2020 · Let's Jam is owned by Softsheen-Carson, which also owns Dark and Lovely. While Soft-Sheen was founded in 1964 by a black family, Edward and Bettiann Gardner, it was acquired by L'Oreal in 1998...

10. welcomepresents.com › dark-and-lovely-hair-dye-reviewsI Tested Dark And Lovely Hair Dye: My Honest Review Of This ...

    welcomepresents.com › dark-and-lovely-hair-dye-reviews

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    Mar 5, 2024 · I tested Dark and Lovely Hair Dye and was blown away by the stunning results! Read my honest review and see why it's the #1 choice for vibrant, long-lasting color. Click here now!