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Have you ever wondered who the greatest copywriters and content marketers are, both past and present? Well, this post lists almost all of them. With links to allow you to learn from and about them, this post is packed with information about the best in copywriting. Click to learn more.
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- Joe Coleman. A 15-year industry veteran and an award-winning copywriter, Joe Coleman plays with words to produce “word music”. This approach has proven to work well for his customer base but it wouldn’t have been nearly as successful without his specific skill sets.
- Laurence Blume. What puts Laurence among the most successful names in the industry is not just his writing specialty but his niche-deep expertise in marketing for both larger and smaller businesses across the globe.
- Brian Clark. As the founder of Copyblogger, you’d expect Brian to be pretty good at what he does, except he’s more than good. Copyblogger’s tagline suggests “powerfully effective content marketing” – rightfully so.
- Demian Farnworth. One of Brian Clark’s colleagues over at Copyblogger, Demian Farnworth, says he owes his success to a tried-and-tested strategy which he uses for all of his copywriting projects.
- A Top-Notch Researcher and Interviewer
- Knowledgeable About The Intended Audience
- Thirsty to Learn, But Knows When She Is Quenched
- Informed
- Thick-Skinned
- Self-Assured
- An Anti-Perfectionist
- Willing to Seek Help
- Always Reading
In an ideal world, a copywriter would also be a subject matter expert, able to rely solely on his immense knowledge to write compelling copy. More often than not, though, copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get up to speed -- quickly. Effective research is not limited to ...
When it comes to why it’s important to understand your audience, legendary copywriter David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” Quality copy, be it ad c...
A copywriter can conduct research and interviews, but without an innate thirst for knowledge, her efforts are unsustainable. Chances are, though, that by already working as a copywriter and reading articles about the qualities of an exceptional one, the desire to learn exists. It’s actually the inverse that persists. Sometimes copywriters become so...
Here’s a secret about copywriters. At some point or another most copywriters either a) wanted to be a writer, b) are currently writers on the side, or c) are trying to become a writer. Though both creative and involving the written word, copywriting, unlike journalistic or creative writing, is about selling a good or service. Yes, well-written work...
To write is to create something from nothing. As such, the thought of killing your darlingscan be a difficult one to bear, even if in doing so the copy becomes that much stronger. But it’s the price that comes with working in such a subjective field. Always rejecting feedback from others is never a good idea. It can lead to resentment growing and p...
Though good copywriters should be open to feedback, he or she should also defend their ideas where appropriate. This could range from the small (word choice) to the big (overall direction of the copy). The goal is not to be combative, but to clearly explain the the thought process that led to the decision. The truth is clients, editors, and colleag...
If a copywriter waited until he or she was “done” with a piece before sending it off to a client, no work would ever be accomplished. What Leonardo da Vinci once said is true, “Art is never finished, only abandoned.” All serious copywriters innately approach their work hoping to create the perfect, career-defining piece. And more often than not, th...
Writing is a solitary activity. Sure, the planning and outlining can be collaborative, and the feedback phase will involve multiple parties, but the actual task of writing can only really be done by a singular person. As a result, many copywriters have the tendency to view themselves as a “lone wolf,” but nothing could be further from the truth. No...
No, we’re not talking about novels, though that’s good too. An exceptional copywriter is always aware of the latest industry trends, often perusing publications like AdWeek, Advertising Age, Digiday, and the ... Agency Post. They never rest on their laurels, and they cringe at coming across as out of touch. Plus, reading helps copywriters continue ...
- David Ogilvy. David Ogilvy has often been described as “The Father of Advertising” as is well known for his compelling advertising copy. In his career, he led highly successful campaigns with clients such as Rolls-Royce, Dove and Shell.
- Leo Burnett. Leo Burnett is another copywriter who is well known for his excellent ad copy. Prior to the 1950s, adverts were predominantly an image with a line of text beneath, during the 50s and 60s however, this began to change and the “Creative Revolution” began and Burnett was at the forefront of this.
- Claude Hopkins. One of the most influential copywriting books of all times is “Scientific Advertising” and was written by Claude Hopkins. One of the most notable points of these books is that a lot of the principals still stand today.
- Drayton Bird. Drayton Bird is a copywriter that was much admired by David Ogilvy, with Ogilvy stating: “Drayton Bird knows more about direct marketing than anyone else in the world.”
Feb 10, 2022 · The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. In this installment, we find out which...
Dec 13, 2017 · Take a look at our list of the top 10 copywriting experts you should be following right now: 1. Caroline Gibson (@theUKcopywriter) Caroline Gibson is an award-winning freelance copywriter based in London. With over 20 years of experience, her clients cover every sector, from FTSE 100 companies to local businesses.
Apr 8, 2021 · The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the world’s top copywriters for...
