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British practitioner of corporate identity and branding
- Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
en.wikipedia.org/wiki/Wally_Olins
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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
Wally Olins was a celebrated British graphic designer, best known for creating corporate identitys. He held the chairmanship of Saffron Brand Consultants. Having years of hands-on experience in developing corporate identities and packaging, Olins provided consultation to world’s leading organizations seeking business solutions.
Apr 16, 2014 · Wally Olins, who has died aged 83, in large measure created branding as a business discipline distinct from marketing, advertising and design. He urged executives to put the name, look and...
Oct 23, 2019 · Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.
Apr 16, 2014 · Wally Olins was recognised around the world as a branding guru and the man who invented the idea of the corporate identity consulting as a recognised speciality rather than something admen do...
Sep 11, 2014 · Wally Olins, in effect, underwent something of an identity change himself: having been protagonist for corporate identity he very much became the face of brand consultancy. Arguably, this personal change of focus was his most successful of all his managed identity change programmes.
Apr 26, 2014 · Wally Olins, who died on April 14th, was a high priest of the religion of branding. Apr 26th 2014. G.K. CHESTERTON got it half right: when people stop believing in God they don’t believe in...
