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1. • Sanrio’s CEO

     

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     • In a move that symbolized both a generational shift and a reinvigorated strategy, Tomokuni Tsuji was appointed as Sanrio’s CEO in 2020. At just 31 years old, he became the youngest CEO of a publicly listed company in Japan. Tomokuni, the grandson of founder Shintaro Tsuji, brought a fresh perspective to a company in dire need of innovation.
     www.ceotodaymagazine.com/2024/11/hello-kitty-at-50-japans-youngest-ceo-steers-sanrio-into-a-new-era/

     Hello Kitty at 50: Sanrio's Young CEO Shapes Its Future

2. People also ask

   Who is Tomokuni Tsuji?

   • Tomokuni Tsuji is also joined by Hello Kitty during the interview at the Sanrio office in Osaki, Tokyo. (©Sanrio.) Coming up: Sanrio fans can look forward to happiness spreading even further with Hello Kitty's Hollywood debut. The company signed a deal with Warner Bros Entertainment Inc in 2019.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   Who is Sanrio CEO Tomokuni Tsuji?

   • Tomokuni Tsuji took over the top job at Sanrio four years ago [Sanrio] Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, and was just 31 at the time, making him the youngest chief executive of a listed Japanese company. His grandfather then became Sanrio's chairman.

   How Japan's youngest CEO transformed Hello Kitty

   finance.yahoo.com/news/japans-youngest-ceo-transformed-hello-230522047.html

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   Who is Kunihiko Tsuji?

   • The younger Tsuji’s father, Kunihiko Tsuji, had been heir apparent until his sudden death in November 2013. That succession crisis has left a lot of work for Sanrio’s new CEO to do. The company on Friday posted net income of just 191 million yen for the year ended March, 95% lower than the year earlier and less than 10% of its forecast.

   Sanrio's New CEO Tomokuni Tsuji Is Younger Than Hello Kitty - Bloomb…

   www.bloomberg.com/news/articles/2020-06-12/hello-kitty-s-creator-has-a-new-ceo-younger-than-kitty-herself

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   Who is Shintaro Tsuji?

   • At the heart of spreading the circle of happiness in the world is the vision of Shintaro Tsuji, the current CEO's grandfather, and Sanrio's honorary chairman. He founded the Yamanashi Silk Center Company in 1960. Now it is known as Sanrio. Under the founder, the company was centered around the gift business.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   How has Tsuji changed over the years?

   • Tsuji has put younger management in place and finally expanded into the digital world. That includes marketing its characters through social media and other online platforms and ramping up its e-commerce business. It is also expanding its high-margin licensing business, with Sanrio’s characters now gracing products from microwave ovens to sneakers.

   How Hello Kitty Took Over the World - Yahoo Finance

   finance.yahoo.com/news/hello-kitty-took-over-world-110000093.html

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   What happened to Sanrio & Tsuji?

   • Sanrio had created some of the best-known franchises around the world, but it wasn’t harnessing the full potential of its large portfolio of cute characters. Tsuji has put younger management in place and finally expanded into the digital world.

   How Hello Kitty Took Over the World - Yahoo Finance

   finance.yahoo.com/news/hello-kitty-took-over-world-110000093.html

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3. www.bbc.com › news › articlesHow Japan's youngest CEO transformed Hello Kitty - BBC

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   1 day ago · Sanrio. Tomokuni Tsuji took over the top job at Sanrio four years ago. Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...

4. www.ceotodaymagazine.com › 2024 › 11Hello Kitty at 50: Sanrio's Young CEO Shapes Its Future

   www.ceotodaymagazine.com › 2024 › 11

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   23 hours ago · With Tomokuni Tsuji at the helm, Sanrio is not only weathering past financial instabilities but actively evolving to meet the challenges of the 21st century. Through digital transformations, expanded character promotion, and international partnerships, Tsuji’s innovative approach ensures that Sanrio remains relevant in a fast-paced, competitive landscape.

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6. finance.yahoo.com › news › japans-youngest-ceoHow Japan's youngest CEO transformed Hello Kitty - Yahoo Finance

   finance.yahoo.com › news › japans-youngest-ceo

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   1 day ago · Tomokuni Tsuji took over the top job at Sanrio four years ago [Sanrio] Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...

7. time.com › 6993173Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success | TIME

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   Jun 27, 2024 · Sanrio CEO Tomokuni Tsuji, grandson of founder Shintaro Tsuji, shares what gives Hello Kitty her "meow factor."

8. japan-forward.com › interview-president-tsujisINTERVIEW | President Tsuji's Insider View on Sanrio as a ...

   japan-forward.com › interview-president-tsujis

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   Sanrio President Tomokuni Tsuji shares exclusive insights into taking the business of kawaii global 50 years after it brought the world Hello Kitty.

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9. www.bloomberg.com › news › articlesSanrio's New CEO Tomokuni Tsuji Is Younger Than Hello Kitty ...

   www.bloomberg.com › news › articles

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   Jun 12, 2020 · Sanrio Co., which owns and licenses Hello Kitty and other characters, is appointing 31-year-old Tomokuni Tsuji as president and chief executive officer. He’ll replace his grandfather, Shintaro...

10. finance.yahoo.com › news › hello-kitty-took-overHow Hello Kitty Took Over the World - Yahoo Finance

    finance.yahoo.com › news › hello-kitty-took-over

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    Sep 25, 2024 · Sanrio’s young chief executive, Tomokuni Tsuji—14 years younger than Hello Kitty—probably deserves some applause. He took over the helm from his grandfather in 2020. Sales and profit had been...