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1. www.bbc.co.uk › news › business-59163278Shein: The secretive Chinese brand dressing Gen Z - BBC News

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   Nov 9, 2021 · Shein X, the retailer's tutorial programme, recently ran a competition for young designers with a $100,000 (£74,227) prize and fashion collection on offer in a bid to boost its credentials.

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     What is Shein? The $100 Billion Clothing Brand

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     The Story of Shein

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     Shein - The Controversial History

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3. en.wikipedia.org › wiki › SheinShein - Wikipedia

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   Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.

4. www.bbc.com › news › articlesShein: The rise and rise of a fashion giant - BBC

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   Jun 7, 2024 · This sees Shein suppliers produce items in small numbers, of between 100-200 pieces, and then produce more of any style that is a hit. The brand can turn around a new item in just 25 days ...

5. People also ask

   Who is Shein?

   • SHEIN is a Singapore-headquartered global online fashion and lifestyle retailer, offering a full range of ever-evolving products centered around our customers’ needs. Our customer-driven, on-demand model addresses the mismatch between customer demand and merchandise supply, improving outcomes for both our supplier partners and our customers.

   About Us | SHEIN Group

   www.sheingroup.com/about-us/

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   Where is Shein based?

   • Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers.

   Shein - Wikipedia

   en.wikipedia.org/wiki/Shein

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   What is Shein & how does it work?

   • Shein, pronounced "she-in", was set up in China in 2008 by entrepreneur Xu Yangtian and started out selling wedding dresses online. Since then it has grown into a global behemoth, best known for selling on-trend clothing, mostly to a Gen Z customer base. A big part of the appeal? The price.

   Shein: The rise and rise of a fashion giant - BBC

   www.bbc.com/news/articles/cp991n2v0m2o

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   What makes Shein unique?

   • SHEIN set out to solve this problem by building a new kind of fashion business model driven by its customers. Our innovative on-demand, customer-driven model addresses customer preferences more accurately and efficiently, which means much more affordable prices—and less waste.

   About Us | SHEIN Group

   www.sheingroup.com/about-us/

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   Is Shein a sustainable fashion brand?

   • Roberta Lee, a sustainable fashion stylist, notes that Shein and other fast fashion brands often use polyester fabrics, which rely on pulling more oil and coal from the ground and don't biodegrade like natural materials.

   shein: the secretive chinese brand dressing gen z - bbc news

   www.bbc.co.uk/news/business-59163278

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   Why is Shein popular?

   • Shein's popularity can be attributed to its effective online presence, which boosts brand awareness and engagement according to Emily Salter, a retail analyst at GlobalData. The brand has also targeted advertising and sponsored influencers on Instagram and TikTok to remain relevant among the youngest shoppers.

   shein: the secretive chinese brand dressing gen z - bbc news

   www.bbc.co.uk/news/business-59163278

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6. www.bbc.com › news › business-59163278Shein: The secretive Chinese brand dressing Gen Z - BBC

   www.bbc.com › news › business-59163278

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   Nov 9, 2021 · Shein was recently described as "manipulative" by web design agency Rouge Media, which identified eight prompts on its website encouraging shoppers to spend more money or give away personal data ...

7. www.sheingroup.com › about-usAbout Us - SHEIN Group

   www.sheingroup.com › about-us

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   Sep 20, 2024 · SHEIN is a global fashion and lifestyle ONLINE retailer COMMITTED TO making the beauty of fashion accessible to ALL. The fashion industry has always struggled to match supply and demand. SHEIN set out to solve this problem by building a new kind of fashion business model driven by its customers. Our innovative on-demand, customer-driven model ...

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9. www.standard.co.uk › lifestyle › fashionInside Shein's £50bn fashion empire, from 'sinister ...

   www.standard.co.uk › lifestyle › fashion

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   Jun 5, 2024 · Shein has also found itself in endless lawsuits with Temu, another China-born online discount retailer, which is currently suing the brand over what it alleges are anti-competitive practices ...

10. www.reuters.com › business › retail-consumerHow China's Shein became a fast-fashion giant | Reuters

    www.reuters.com › business › retail-consumer

    Nov 28, 2023 · Shein, known for its $10 tops and $5 biker shorts, says it has more than 250 million followers on social media, and a portfolio of 10 brands including Romwe, MOTF and Cuccoo.