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German-Swiss businessman
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- Georges Kern(born 25 January 1965) is a German-Swiss businessman, who has been CEO of Swiss watchmaker Breitlingsince 2017.
en.wikipedia.org/wiki/Georges_Kern
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Georges Kern (born 25 January 1965) is a German-Swiss businessman, who has been CEO of Swiss watchmaker Breitling since 2017. He studied Political Science in Strasbourg, France, and graduated in Business Administration from the University of St. Gallen, Switzerland.
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Georges describes the new direction as a means of broadening Breitling’s customer base to include its recent fans as well as those who admire its vintage timepieces. “The interesting thing here at Breitling is that we have two totally different communities,” he explains. “We have, on one side, the community that likes the bigger, bulkier pilot watc...
If you look at the brand’s latest promotional concept, its boutiques, its point-of-sale material and its ambassadors – which includes champion surfer Kelly Slater, award-winning actors Charlize Theron and Brad Pitt, and environmentalist and adventurer David de Rothschild – the image is clearly one of a brand that is cool, sporty and relaxed, but el...
While Georges has certainly not revealed any plans for Breitling’s timepieces to go digital, he recognises that “the normal way to do business today is online”. The company is much more active in digital marketing now says the CEO, and Breitling’s ecommerce capabilities have recently launched in China, the US and Europe. “We want to be truly omnich...
Though Georges acknowledges his past successes, they don’t define him. “There are many moments in professional life that you’re proud of. But the problem is you have to start every morning again. So at the end of the day, if you fail, nobody cares about your successes of the past. I’m not a past-driven person, I just look forward.”
May 1, 2024 · To tell us more about this 55-metre tall monument to human achievement, and what it was doing here, Andrew tracked down Georges Kern, CEO of Breitling, and the man who flew it, Piccard, in sunny Geneva.
Dec 28, 2022 · In five years as CEO, Georges Kern has injected new impetus into Breitling – doubling the company’s turnover in the process and turning its iconic collections into some of the most sought-after...
Oct 22, 2020 · Some three years ago, Georges Kern sent shockwaves through the world of luxury watchmaking by quitting a senior leadership role at Richemont Group to take the helm at Breitling. To say he has since made his mark on the 136-year-old business is something of an understatement.
Apr 9, 2024 · Breitling CEO Georges Kern is an unconventional leader who believes success relies on intuition and creativity as much as brains and experience.
Nov 20, 2018 · With a desire to be “more entrepreneurial, to invest”, Georges Kern joined Breitling as CEO and shareholder in September 2017. Breitling’s origins are in Saint-Imier, Switzerland, where it was founded by Léon Breitling, before being acquired by watchmaker and pilot Ernest Schneider in 1979.
