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Sep 5, 2010 · Most MV members will know some of the history behind the Vespas we ride today, from the early prototypes to the latest models. Fewer may know how Enrico Piaggio steered his company through a mostly destroyed post war Italy to produce the first mass produced Vespa and get his countrymen moving again. This is that story.
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That first Vespa owes its creation – like many other motorcycle firms launched in the post-WW2 era – to a unique set of circumstances. Until 1939, Italian company Piaggio was a diverse transportation manufacturer with no history of powered two-wheelers. Founded in Genoa in 1884 by Rinaldo Piaggio, it initially undertook ship fitting before going on...
For D’Ascanio, who reportedly hated the mess and awkwardness of motorcycles, it was the perfect brief – and the design he came up with was revolutionary. To be easy for all to get on board, it had a ‘step-thru’ layout with a single spar U-shaped frame, while the novel handlebar gear change helped it be easy to ride. To keep the rider’s legs clean a...
A key factor in the early Vespa’s success was not just its popularity on the domestic market but also burgeoning sales abroad. Enrico Piaggio was a skilled marketeer and worked tirelessly to spread the word about Vespa abroad. As a result, The Times in the UK reported on “A completely Italian product, such as we have not seen since the Roman chario...
There’s more than a touch of irony that the designer responsible for the original Vespa – Corradino D’Ascanio – was also largely responsible for its chief rival, Innocenti’s ‘Lambretta’. But more telling still is that D’Ascanio also famously hated motorcycles – it was his dislike of a conventional bike’s awkwardness and mess that dictated and shape...
Jun 28, 2023 · The Vespa 98 - with it began in 1946 the legendary rise of an icon that has continued to this day. It is the first series-produced scooter of the Italian manufacturer Piaggio. The mother of all Vespas, the original Vespa, so to speak, the V 98.
Apr 22, 2020 · The 98, the very first model of the Vespa was presented at the prestigious Golf Club di Roma in 1946. The Vespa 98 cost 55,000 lire, while the “luxury” version cost 61,000 lire. This was not cheap at all.
- Alessio Lana
Oct 10, 2022 · Corradino D’Ascanio, designer of the very first Vespa, hated motorcycles and always wanted to design a car. In 1957, he got his chance and the Vespa 400 was introduced.
- Motorcycle Writer
Sep 12, 2010 · Vespa 98, 1946 – The first Vespa. It was powered by a 98 cc engine that delivered 3.2 bhp at 4,500 rpm with a top speed of 60 km/h. It was in production for two years: in 1946 vehicles no. 1...
Retrace Vespa's 70 years of history, from 1946 to the present day, from the debut of the legendary Vespa 98 to the special 70th anniversary edition.
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