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Joel Owsley Cheek
- Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer.
en.wikipedia.org/wiki/Maxwell_House
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Early origins. Joel Cheek, founder of the company and the Maxwell House brand. In 1884 Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker. He was said to be able to tell the origin of a coffee simply by smelling the green beans.
The origin of Maxwell House coffee can be traced back to 1892 in Nashville, Tennessee. It all started when Joel Cheek, a local entrepreneur, created a unique blend of coffee that gained popularity among his friends and customers.
Jul 5, 2010 · History of Maxwell House Coffee Joel Owsley Cheek was born on December 8, 1862, in Burkesville, Kentucky. When he turned 21, he left the family farm and traveled by raft along the Cumberland River to Nashville, Tennessee, where he was hired as a travelling salesman for a wholesale grocery company.
Jun 3, 2024 · During his travels, Cheek met a man from Britain named Roger Smith. The two men soon discovered they had something in common: a love for coffee. Smith was a coffee broker who boasted to anyone who would hear him that he could tell the origins of a coffee by simply smelling unroasted, green beans.
Legend has it that Cheek’s inspiration for the name “Maxwell House” came from a visit to the Maxwell House Hotel in Nashville. The story goes that President Theodore Roosevelt was served a cup of Cheek’s coffee during his stay at the hotel and famously exclaimed, “This is good to the last drop!”
May 27, 2024 · Maxwell House Coffee, one of the two dominant mass-market American coffees, was the creation of Joel Owsley Cheek, a rural Kentucky native who served as a “drummer,” or traveling salesman ...
The story of Maxwell House Coffee begins in rural Kentucky in 1873 when Joel Cheek, a traveling salesman for a wholesale grocery firm was asked by a customer what the best coffee that he sold was. In rural areas in the 1870's people bought their coffee green and roasted it at home.