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Businessman Richard McDonald
- The arch was conceived by businessman Richard McDonald, an untrained designer with no knowledge of erudite architectural examples.
en.wikipedia.org/wiki/Golden_Arches
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The arch was conceived by businessman Richard McDonald, an untrained designer with no knowledge of erudite architectural examples. His intent was pragmatic: to be noticed. This determined its scale, position, and simple shape visible over long distances following the precedent of earlier drive-ins with which he was familiar.
Nov 6, 2017 · As America ate, Kroc dropped the parabolic golden arches from the ends of restaurants, transforming them, graphically, into the double arch, or M logo, perfected in 1968.
Nov 19, 2013 · According to architect Alan Hess, the initial idea for the golden arches came from a stylised sketch of two half-circle arches, drawn by Richard. The brothers brought in a sign-maker, George Dexter, to design two giant yellow arches that were added to both sides of the building.
- Julia Sagar
Now, many architects have speculated that McDonald’s iconic Golden arches have their origin in Eero Saarinen’s 1948 design for the St. Louis Gateway Arch or Swiss architect Le Corbusier’s ...
Jul 27, 2016 · By the late 1960s, McDonald's had ditched the two-arch design, with the golden arches appearing instead on signs. This is the era in which Ray Kroc had taken over the business and was swiftly...
- Henry Blodget
Jul 26, 2016 · The “Golden Arches” were originally two separate arches located on either side of the super-modern (at the time) buildings constructed by the founders of McDonald’s, Dick and Mac...
Dec 3, 2017 · By the end of the 1960s McDonald’s dropped the giant Golden Arches from nearly all of its restaurants, moving them into a new “M” logo. The artist Jim Schindler designed it, pulling the two arches together to resemble a McDonald’s store viewed at an angle, simultaneously making the letter M. Schindler’s work would eventually become ...
