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May 15, 2023 · Michael Jordan has revealed his reason for joining Nike with the basketball legend's brand 'Jordan' worth millions.
- Dan Hargraves
Apr 5, 2023 · Much of Air centers on the lengths that John Paul Vincent “Sonny” Vaccaro, a sports marketing executive at Nike, will go to to sign 21-year-old NBA rookie Michael Jordan to a shoe deal with ...
- 2 min
- Cady Lang
May 17, 2023 · Jordan signed with Nike in 1984. The shoe company wasn't the powerhouse it is today, as Converse and Adidas ruled the sneaker business for marquee athletes. The Chicago Bulls legend first...
Apr 5, 2023 · Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan’s Nike shoe line, while others have disputed his involvement in that deal.
- colin.mcevoy@hearst.com
- Senior News Editor, Biography.Com
May 9, 2023 · We all know how Michael Jordan put Nike on the map, making it the world's top shoe maker. But not all of us know that the only reason why he chose to sign with Nike was because Adidas did not think he was worth it. In an interview 14 years ago, Jordan himself admitted that.
Jun 22, 2023 · Michael Jordan signed with Nike because he was offered a five-year, $500,000 per season deal with the up-and-coming sneaker brand. Although Jordan preferred Converse and Adidas, they simply could not match the offer Nike made.
Apr 7, 2023 · Michael Jordan’s presence looms large in “Air,” the new film about his endorsement deal with Nike that launched the Air Jordan sneaker and one of the most successful partnerships ever. But...