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      • Any individual, organization, or company wishing to use Arizona State University’s logos and trademarks must obtain the right to do so in writing from the university.
      www.asu.edu/about/copyright-trademark
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  2. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand. Official logos representing the university and associated units and partners, along with the guidelines for their use can be found below.

    • Rankings

      Rankings suggested for use for ASU are reviewed monthly by...

    • Spirit Marks

      In an ongoing effort to project academic excellence and...

    • Partners and Affiliates

      Development and use of a Powered by Arizona State University...

    • University Seal

      The official seal of Arizona State University is the...

    • ASU logo

      Either the ASU logo or an official ASU unit logo is the only...

    • Who May Use The Logo
    • Prominent Location
    • Minimum Reproduction

    The Arizona State University logos may be used only by faculty, staff and units of the university when conducting university business. Voluntary faculty and staff organizations may not use these marks. Most student organizations may not use the mark. However, paraprofessional student organizations may use the university’s marks when representing th...

    Place a logo in a prominent position on all electronic and print communication. A unit logo is granted only under particular circumstances. Only one ASU logo may be used on any materials, either the ASU logo or an ASU unit logo.

    The minimum print reproduction size is 5/16”. The minimum digital reproduction size is 47 pixels wide (to accommodate mobile app icons).

  3. Any uses of ASU logos or trademarks by a vendor or contract partner must comply with university brand standards and be approved by Enterprise Brand Strategy and Management. ASU logos and trademarks may only be used consistent with approved brand standards.

  4. Any individual, organization, or company wishing to use Arizona State University’s logos and trademarks must obtain the right to do so in writing from the university.

  5. Aug 2, 2024 · The logo consists of two parts: text and image. The text has a hand-drawn appearance. Behind the letter “S” is the sun, with rays extending to the letters “A” and “U.” The full name of the university is included. The logo uses the university’s maroon and gold colors, reflecting the brand’s personality and traditions.

  6. 1995–present. Phoenix design firm Esser Design, owned by two ASU alumni, began work on this project in September 1994. This logo was chosen by the school out of five candidates (see above), and cost the school $57,000, paid for by the ASU Foundation.

  7. standalone Thunderbird logo containing the ASU tag line: “A unit of the Arizona State University Enterprise” may be used in either a horizontal or vertical orientation. The symbol, wordmark, and ASU tag line must be used together as a visual reinforcement of the brand. When the Thunderbird logo appears alongside the ASU logo in

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