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      • 14.3.5.1 The World Membership Badge and logos are owned by the World Organization of the Scout Movement (WOSM). They may only be used or reproduced by permission of The Scout Association, acting as sole UK licensee on behalf of WOSM. They may not be used as a substitute for the UK Scout logo on local communications, signage or merchandise.
      www.scouts.org.uk/por/14-other-matters/143-protected-scout-logos-names-badges-and-awards/
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  2. use Scout logos without localisation, Scout names, badges or awards for fundraising or commercial purposes without a commercial licence from UK Headquarters; offer a personalisation service to other Scout sections, Groups, Districts or counties without a commercial licence from UK Headquarters

  3. Learn more about our brand and get all you need to create great communications. Download guidelines and logos straightaway, or if you are an adult volunteer you can register to access a wide range of tools, resources and templates.

    • Leaders Problem solvers Team players
    • Our values
    • We believe that skills for life can prepare better futures:
    • Our brand position
    • Skills for Life – What we say
    • Belonging – What we convey
    • Our brand at a glance
    • Logo
    • Stack lock-up
    • Horizontal lock-up
    • County, Area or Region logo lock-up personalisation
    • Primary colours
    • Colour pairings
    • Light
    • Typography and grids
    • Do more. Share more.
    • Be more.
    • Do more.
    • Be more.
    • Tone of voice
    • Confident
    • Active
    • Inclusive
    • Optimistic
    • Brand centre
    • Style guides
    • scouts.org.uk/styleguide
    • communications@scouts.org.uk

    We help young people develop and improve key life skills. Character skills like resilience, initiative, independence and tenacity Employability skills like leadership, teamwork and problem solving Practical skills like cooking, first aid and coding

    As Scouts we live by the values of Scouting. They underpin everything we do, how we act and the way we treat each other.

    for young people – by giving them the character, employability and practical skills they need to succeed for volunteers – by equipping them with better skills, tools and support to deliver inspiring programmes for society – by bringing people together and improving the lives of those in our communities.

    Our brand is made up of two key elements: Skillls for Life, which is our key benefit, and Belonging, which is what we feel.

    We believe young people deserve the character, employability and practical skills to succeed.

    We believe in bringing people together to enjoy fun, friendship and adventure in a place they can belong.

    What we talk about What we convey What we show How we talk What we call ourselves Skills for Life (character, employability and practical skills) A feeling of belonging Fun, friendship and adventure Confident, active, challenging, inclusive and optimistic The Scouts, or Scouts (and only ‘The Scout Association’ in formal documents)

    Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.

    Please use this version when there is enough room.

    Please use this when there is isn’t enough room to use the stack version. Note: All rules apply to both horizontal and stack versions of our logotype. Always use the supplied artwork files. These are available at scouts.org.uk/brand The fleur-de-lis may be used alone when it is already clear it is in a Scout context.

    There is a logo generator on the Scout brand centre that allows you to create and download a personalised logo free of charge.

    We use eight colours, plus black and white. The familiar purple will continue to be our primary colour. The colours are best used alone, or in the pairs shown over the next three pages. They are vibrant, engaging and help bring our brand to life. When using colour with an image, choose a colour from the palette that complements the image. Limit the...

    These are our colour pairings. Use them to add vibrancy to your communications.

    Nunito Sans is available at fonts.google.com/specimen/ Nunito+Sans

    Grids bring order to the page; they allow for the consistent organisation of text, graphics and photographic elements. In both print and digital communications, we need to allow key elements space to breathe. This means not trying to cram too much on a page. With smaller print communications, we recommend a four column grid. For larger banners and ...

    Put your skills to use, learn new ones, and contribute to an amazing life-experience for you and your local community.

    Volunteering is easier than you think. With full support and training, you can volunteer on a fl exible basis. Give young people the skills they need to succeed in life and discover how being a part of the Scouting family can be as rewarding for you as it is for them. scouts.org.uk/join #SkillsForLife

    Put your skills to use, learn new ones, and contribute to an amazing Share more. life-experience for you and your local community.

    Volunteering is easier than you think. With full support and training, you can volunteer on a fl exible basis. Give young people the skills they need to succeed in life and discover how being a part of the Scouting family can be as rewarding for you as it is for them. scouts.org.uk/join

    The way we talk is just as important as what we say, whether in person, in print or online. It conveys our personality as a movement and helps us speak in a single, powerful and distinctive voice. It helps us cut through the noise and stand out from the crowd. Our new voice is confident, active, challenging, inclusive and optimistic. We call this...

    As Scouts, we believe in empowering young people with skills for life.

    Volunteer and help young people gain skills to succeed.

    ‘If you have any questions, please phone us’ instead of ‘If there are any points that require explanation we shall be glad to furnish additional details by telephone.’

    We create stronger communities and inspire positive futures.

    We want to make creating on-brand Scout materials as easy as possible. Our brand centre scouts.org.uk/brand contains a wide range of templates, tools and resources to support communications and recruitment, including: brand guidelines logo artwork local logo generator web to print templates (including banners, posters, flyers, certificates,...

    To ensure we’re consistent across the Movement in the way we write and present our communications, visit our editorial and digital style guides at

    Got a question or suggestions? Please let us know at communications@scouts.org.uk We’re always happy to help. Contact us at communications@scouts.org.uk facebook.com/scoutassociation instagram.com/scouts/ twitter.com/UKScouting scouts.org.uk/brand

    Got a question or suggestions? Please let us know at communications@scouts.org.uk We’re always happy to help. Contact us at communications@scouts.org.uk facebook.com/scoutassociation instagram.com/scouts/ twitter.com/UKScouting scouts.org.uk/brand

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  4. www.scouts.org.uk › volunteers › running-thingsOur brand - Scouts

    The Brand Centre can be used by any adult in Scouting, from a Beaver Scout Leader organising a fundraising event to a County Commissioner organising an AGM. A library of resources has been created for you to adapt and use. This includes: posters; flyers; stationery (letterhead, business cards, compliment slips) invites and tickets

    • Who can use Scout logos?1
    • Who can use Scout logos?2
    • Who can use Scout logos?3
    • Who can use Scout logos?4
    • Who can use Scout logos?5
  5. As Scouts we live by our values. They run through everything we do, how we act and the way we treat each other. Logotype. Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.

  6. Aug 5, 2024 · The World Scouting logo can be used by National Scout Organizations to signify and visualise their recognised status as Member Organizations of a global Movement.

  7. The Brand Centre's an online hub available to all adult volunteers that's bursting with templates, logos, artwork and guidelines for Scouts communications. You’ll find all sorts of ready-made flyers, posters, social media assets that can be personalised to create local recruitment campaigns and promote events.

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