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- The Manchester-based family behind it are billionaires. Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah.
- Social media is key to its success. While big High Street names like Topshop or Debenhams might have been suffering over the last few years, business at Boohoo has been booming.
- The group has bought struggling brands. Some experts have said that one key element behind Boohoo's success is its online-only business model. "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.
- Boohoo turns clothes around quickly. Boohoo adds new dresses, tops, accessories and shoes to its website every single day. To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item.
Boohoo was founded in 2006 by Carol Kane and Mahmud Kamani, who are joint chief executives. [3] Boohoo also runs boohooMAN.com, PrettyLittleThing.com and NastyGal.com and all of the brands are targeted at 16-24 year olds. [4]
Jan 25, 2021 · Kamani founded Boohoo in 2006 with his colleague of more than a decade, Carol Kane. The pair originally ran a Manchester-based textile supplier, feeding brands including New Look and Primark with...
- Caroline Leaper
- Senior Fashion Editor
- The Manchester-based family behind it are billionaires. Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah.
- Social media is key to its success. While big High Street names like Topshop or Debenhams might have been suffering over the last few years, business at Boohoo has been booming.
- The group has bought struggling brands. Some experts have said that one key element behind Boohoo's success is its online-only business model. "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.
- Boohoo turns clothes around quickly. Boohoo adds new dresses, tops, accessories and shoes to its website every single day. To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item.
May 5, 2021 · The Boohoo Group is owned by billionaire British businessman Mahmud Kamani, who co-founded the company alongside Carol Kane, the joint CEO of the brand. In 2020, Kamani stepped down as co-CEO...
- Jenna Macfarlane
- 2 min
Dec 16, 2020 · Mahmud Kamani and Carol Kane set up Boohoo in 2006. Executives of the online fashion chain Boohoo have said they are "fixing" things at the firm, which has come under fire over workers' pay and...
Jan 11, 2024 · Mahmud Kamani, 59, founded Boohoo in 2006 with Carol Kane, started out running a Manchester market stall selling handbags after escaping war-torn Kenya. Boohoo co-founder Mahmud Kamani is facing...
