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      • The chronological (or temporal), topical, spatial, or causal patterns may be better suited to informative speeches, whereas the Problem-Solution, Monroe’s Motivated Sequence (Monroe, 1949), Claim-to-Proof (Mudd & Sillar, 1962), or Refutation pattern would work best for persuasive speeches.
      open.library.okstate.edu/speech2713/chapter/7-3-organizational-patterns-of-arrangement-2/
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  2. 5 Steps. • Need: demonstrate the problem and a need for change. • Satisfaction: provide a solution. for complex problems described by topic. Visualization: use vivid imagery to show the benefits of the solution. • Action: tell the audience to take action. Attention: gain attention of your audience. 4. Topical. Use this organizational asking.

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  3. Understand three common organizational patterns for persuasive speeches. Explain the steps utilized in Monroe’s motivated sequence. Explain the parts of a problem-cause-solution speech. Explain the process utilized in a comparative advantage persuasive speech.

  4. Problem-Solution Pattern. The problem-solution pattern will be explored in more depth in the chapter on Persuasive Speaking because that is where it is used the most. Then, we will see that there are variations on it.

  5. Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

  6. Understand three common organizational patterns for persuasive speeches. Explain the steps utilized in Monroe’s motivated sequence. Explain the parts of a problem-cause-solution speech. Explain the process utilized in a comparative advantage persuasive speech.

  7. If your goal is to convince your audience to adopt a particular idea, you might prefer the direct method pattern as a way of organizing your speech. This pattern consists of a claim and a list of reasons to support it.

  8. Explore organizational patterns for persuasive speeches. Explain the barriers to persuading an audience. Identify common logical fallacies. On the first day of class, your instructor provided you a “lay of the land.” They introduced you to course documents, the syllabus, and reading materials.

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