Search results
Mar 10, 2023 · From virtual billboards to branded experiences, video games have become a marketer’s paradise for reaching the coveted gaming demographic. This guide covers the basics of in-game advertising, including common ad types, available targeting options, associated costs, challenges and best practices.
Oct 13, 2023 · Ensure your in-game ads don't disrupt gameplay with effective strategies that keep players engaged while maximising revenue and enhancing the gaming experience. Integrate ad services smoothly into your game marketing strategy to boost visibility and player engagement with expert insights from The Game Marketer.
1. Importance of ASO and Mobile Ads. With mobile gaming accounting for a significant portion of the global gaming industry, effective marketing strategies for mobile games are vital. Two key aspects of mobile game marketing are App Store Optimization (ASO) and mobile ads:
Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.
May 26, 2022 · At The Drum Labs venue in London on Tuesday May 17, senior reporter Chris Sutcliffe questioned a crack panel of experts to learn how brands should go about buying in-game ads.
It’s critical that video game ads cut through all of the noise generated by the sheer volume of gaming-related media, but how can advertisers make their mark? There’s no one-size-fits-all solution, but these strategies will get you closer to your marketing goals.
Aug 10, 2023 · Advertising in video games is the next big thing in digital marketing. In this blog post, we will dive into the fundamentals of In-Game advertising and how you can leverage it to connect with diverse and engaged audiences all around the world.