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Logo. The Icon of DS Automobiles. The DS Automobiles rear badge is a new logo rather than the Citroën double chevron, and all have different styling compared to their equivalent Citroën car. [13][14] This logo has been designed by Korean designer Jin Joo. [15] .
- 1955 – 1975
- 2009 – 2014
- 2014 – 2019
- 2019 – Today
At first, the famous chrome triangles on the DS logo were double arrows. She was at the junction of the first and second parts of the car company name, pointing up. It was a symbol of growth, progress, development, and movement. The thin, angled lines resembled birds soaring into the air and the classic herringbone tire track. The word “Citroen” wa...
When Citroen opened its division, it immediately provided it with a personal logo. The badge was placed on the back seat and did not reflect the parent company’s identity – it was completely different. Essentially, graphics and text have been combined because the two silvery shapes are abbreviated for “DS.” The designers made the first letter in a ...
After the brand was separated from the parent company and became independent, he did not change the logo. The only innovation is the appearance of the “DS Automobiles” lettering. The font is thin, in the upper case, with a balanced outline and wide letter spacing. The graphic part has remained the same – two pointers directed at each other, which s...
Changes have been made to the label but not to the icon. Now, instead of thin letters, bold, elongated ones are used. They are grouped more tightly than before, so they look serious and imposing.
- 2009
- dsautomobiles.com
- France
Mar 17, 2020 · DS - Founded: 2009. Founder: Groupe PSA (PSA Peugeot Citroën). Headquarters: Paris, France. DS is the luxury vehicle brand of Groupe PSA.
Citroën launched a premium line of vehicles under the DS name in 2009. In 2014, DS became a standalone brand named DS Automobiles. In 2020, the merger of the PSA and FCA groups was announced, forming the Stellantis group, where DS and other brands entered in 2021.
Discover DS Automobiles' range of premium French cars, including electric and hybrid models. Experience luxury, advanced technology, and bespoke services.
Created in 2014, DS Automobiles stands as a symbol of daring and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it brings together the best expertise to challenge the established automotive rules by designing cars for future generations.
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Mar 5, 2018 · DS is part of French brand Citroen, which started using the DS name on some of its more premium models in 2009. In 2012, Citroen launched DS as its own brand in China, and in 2014 did the same thing in Europe. The name harks back to the classic 1955 Citroen DS 19, a car that embodied French avant-garde motoring.
