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If you’ve ever wondered where famous healthcare companies get their iconic logos, or you’ve wanted to learn more about the Cigna logo in particular, you’re in the right place. Today, we’ll be taking a closer look at the origins, branding, and transformation of the Cigna company, and its logo.
- 1982 – 1993
- 1993 – 2011
- 2011 – 2023
- 2023 – Today
As a result of close cooperation between CG and INA, a new company, Cigna, was born. Its predecessors used different emblems, but the merger led them to abandon their own visual identity. It was decided to create a logo consisting of a white company name against a black rectangle. Below the lettering was a long horizontal line. All the letters were...
Cigna was concerned about how it was perceived by its customers. After all, the strict corporate logo didn’t reflect the full range of services that had expanded over the ten years it had been in business. The insurance company turned to Leader Creative for help in rebranding and, together with them, surveyed hundreds of respondents in different ci...
In 2011, the company decided to change the logo that had been used for the past 18 years. It placed a person in the center, a collective image of customers purchasing individual insurance. The head signifies his presence in the form of an orange circle. This was done to demonstrate a new business model that focuses on individual consumers rather th...
In 2023, Cigna Corporation was renamed Cigna Group. At the same time, it underwent a major restructuring and formed two divisions within itself, Evernorth Health Services and Cigna Healthcare. Another surprise was the change in the so-called “Tree of Life,” an iconic symbol based on an 18th-century drawing. Now, the plant, symbolizing energy and st...
The company is headquartered in Wilmington, Delaware, close to Philadelphia. Additional Cigna Global Health Benefits operations are located in Visalia, California, and Greenock, Scotland and Shanghai, China and Antwerp, Belgium. Sales offices are located in North America, Europe, Asia and the Middle East.
Dec 31, 2022 · The Cigna Group is a global health insurance company committed to enhancing well-being for all. Discover our mission, values, and dedication to a better future.
Operating in the UK market since 1983, we are one of the UK's leading providers of managed employee healthcare benefits and services. These include medical insurance, dental plans and well-being programmes.
Dec 31, 2022 · The Cigna Healthcare name, logo, and other Cigna Healthcare marks are owned by The Cigna Group Intellectual Property, Inc. All insurance policies and group benefit plans contain exclusions and limitations. For availability, costs and complete details of coverage, contact a licensed agent or Cigna Healthcare sales representative.
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Formerly known as Cigna, the healthcare provider has officially rebranded to 'Cigna Healthcare.'. "The change to our logo reflects the evolution of our brand while still honoring the “Tree of Life” and its historical significance." according to a press release on their website.
