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A soap opera, daytime drama, or soap for short, is typically a long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. [1] The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers. [2]
Feb 25, 2020 · Although we British audiences tend to think of the biggest soap operas as being EastEnders, Coronation Street and Emmerdale, ‘Soap opera’ is actually an Americanism dating back to 1935-50 – so named, because radio dramas were sponsored by soap manufacturers.
- Maddy Shaw Roberts
Dec 18, 2017 · The earliest instance of soap opera that I have found is from The Pittsburgh Press (Pittsburgh, Pennsylvania) of 6 th March 1938: Chicago is the home of the “soap opera,” an odd name that radio actors have tacked to the serial dramas heard in the morning and afternoon.
Sep 30, 2024 · The soap opera began in the early 1930s with 15-minute daytime radio episodes and was inherited by television in the early 1950s and expanded to 30 minutes. By the mid-1950s soap operas dominated late morning and early afternoon weekday television programming as they had dominated a similar time frame in radio programming during the previous ...
- The Editors of Encyclopaedia Britannica
Oct 30, 2020 · Soap operas trace their origins back to the 1930s radio broadcasts, where the innovative storytelling format was initially employed to promote soap products to housewives, which led to the name 'soap opera'.
May 23, 2018 · SOAP OPERAS are serialized dramas that were presented, usually daily, first on radio and then on television. The name was derived from the fact that manufacturers of soaps and other household products, most notably Procter and Gamble, were frequent sponsors of these programs.
May 7, 2005 · On June 30th, 1952, soap giant Procter & Gamble introduced The Guiding Light on the CBS network. The soap opera had aired on radio since 1937.
