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Since its founding in 1921, Gucci has transformed from a single shop opened on a side street in Florence to its position today as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.
- Gucci Opens Its First Store
- 1930s-1940s: Gucci Expands with Unconventional Materials
- Gucci Creates Its First Bag
- 1950s-1960s: Gucci Draws Inspiration from Celebrities
- 1970s-1980s: Gucci Undergoes Changes
- 1994-2004: Gucci Appoints Tom Ford
- Late '90S-Early '00s: Gucci Is Acquired by Kering
- 2004-2014: Gucci Names Frida Gianni Creative Director
- 2014-2022: Gucci Announces Alessandro Michele as Creative Director
- 2022-Present: Gucci Heads in A New Direction
Guccio Gucci founded the famous fashion house in Florence, Italy, in 1921. As reported by Rebag, before starting his namesake label, Guccio worked as a porter at the Savoy Hotel in London. Inspired by ritzy hotel guests, he returned home to work for a luggage company, Franzi, and took up leather craftsmanship before launching his own business. At l...
Eventually, Guccio's sons—Aldo, Vasco, and Rodolfo—began working for the company, and its reputation continued to grow. However, according to Women's Wear Daily, it hit a snag in 1935. There was a League of Nations embargo against Italy, and with leather in short supply, the brand was forced to use different materials. A specially woven canapa, or ...
As WWDnoted, once leather production began picking up following the end of World War II, Aldo created the brand's first pigskin bag. The material became the fashion house's signature. Gucci's first bamboo-handled bag—in the shape of a saddle—is also thought to have been created around the same time. By 1951, Gucci had embraced its famous green-red-...
In the years following Guccio's death, the brand continued to see success thanks to his sons. Celebrities like Elizabeth Taylor were photographed carrying bamboo-handled bags, and the Horsebit loafer—with its iconic double ring and bar—was released in 1953. In 1961, after Jacqueline Kennedywas spotted carrying a Gucci bag, the fashion house renamed...
More Gucci stores popped up in the 1970s, selling clothing in Tokyo, Hong Kong, and an additional location in New York City. In 1975, Gucci entered the beauty space with their debut fragrance, Gucci No. 1. In 1981, Gucci held its first ready-to-wear fashion show. The collection focused heavily on the "Flora" pattern and took place at the Sala Bianc...
The real change for the brand occurred in 1990 when the wildly talented Ford entered the picture. Initially, the young designer oversaw Gucci's ready-to-wear collection but became the fashion house's Creative Director in 1994. During that time, Maurizio sold the rest of his shares to Investcorp. He was murdered a few years later on March 27, 1995, ...
In the late '90s, LVMH slowly started purchasing company shares despite pushback from Gucci's then-CEO Domenico De Sole. However, before the company took over, investor François Pinault of Pinault Printemps Redoute (PPR) strategically became the major stakeholder. PPR would later be renamed Keringin 2013, and Gucci remains a part of the conglomerat...
The years following Ford's departure showed significant change for the company. As noted by Business of Fashion, in 2006, Giannini was named Creative Director, and her relaunch of the "Flora" pattern—instead of focusing on the double-G logo—proved massively successful. David Lynch directed Gucci's first-ever TV campaign for the Gucci by Gucci scent...
In late 2014, WWD reported the abrupt announcement that Giannini and CEO Patrizio Di Marco would both be leaving the company. Michele, who had already devoted 12 years to the brand, was then announced as the new Creative Director, reported The New York Times. The appointment of the relatively unknown accessories designer came as a shock to many wit...
In the years after his appointment, Michele turned the luxury house into the printed, sequined, oversized-glasses-loving vision it's known for today. In 2019, Gucci relaunched its makeup line, Gucci Beauty, and introduced its first unisex fragrance, Mémoire d'Une Odeur ($77). Starting with its 2022 collections, the company has been entirely fur-fre...
6 days ago · Gucci, luxury fashion house based in Florence. Founded in 1921 by Guccio Gucci, the company began as a leather goods and luggage retailer before rapidly expanding under the direction of Gucci’s sons. It is now considered one of the foremost luxury fashion brands in the world.
May 6, 2021 · In 1972, Gucci opened a store in Tokyo and Maurizio Gucci, Rodolfo’s son, moved to New York to work with his uncle Aldo until 1982. Around this time, the brand hit its fashion stride.
- Luisa Zargani
Like many of its Italian counterparts, Gucci began life as a quietly luxurious equestrian and leather goods brand - but has grown to become one of the most exciting and experimental houses on the modern fashion scene.
Sep 3, 2018 · Guccio Gucci founded the Gucci brand in Florence, Italy in 1920. He opened the first Gucci shop and became renowned for his high-quality leather goods and fine craftsmanship. In 1953, Guccio Gucci passed away and his four sons joined the company.
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From its modest beginnings in 1921, when Guccio Gucci opened his first store in Florence, selling fine leather goods, the brand has evolved to become synonymous with premium quality, Italian craftsmanship, and sartorial elegance.
