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With Yelp Ads, your business advertisement can receive key placement on the Yelp search page in “Sponsored Results” sections and can be displayed on competitors’ pages to reach customers searching for businesses like yours.
- Getting started with Yelp Ads
People turn to Yelp to find great local businesses—83% of...
- How do I advertise on Yelp?
If you're interested in advertising your business on Yelp,...
- Getting started with Yelp Ads
- Goal: Set A Goal For Your Ad Campaign
- Photo: Choose Your Ad Photo
- Text: Choose Your Ad Text
- Keywords: Review Your Keywords
- Location: Choose Where to Show Your Ad
- Budget: Set Your Daily Average Budget
- Billing Information
In this first step, you’ll choose a goal. You have the recommended option of letting Yelp optimize, or you can choose between getting more phone calls or receiving more website clicks. If you’re a retail store that sells merchandise online, you might want to click “get more website clicks.” On the other hand, if you’re a plumber looking to increase...
Similar to the first step, you can let Yelp do the heavy lifting by clicking “Let Yelp optimize.” With this option, Yelp will test different photos and learn which one gets the most clicks. The winning photo will automatically show in your ad. If you have a photo you’re passionate about, you can easily select one from your gallery to upload.
You can create unique ad copythat shares what’s special about your business by writing something specific and compelling. For example, your ad text could disclose information about your business history, if you’re family owned, if you offer free estimates, that you operate 24-7, or that you provide delivery. Highlight what’s special about what you ...
Based on your business profile, Yelp will choose the most optimal keywords your ad will show up for when customers are searching. Review the keywords, and boost keywords that are important to you. Yelp will try to show your ad with those keywords more often. This type of targeting helps your ad reach the right customers for your business. Note that...
Location-based targeting allows you to determine how far away you want your ad to be shown. You can geo-target your ad to be displayed a specified number of miles away from your business location, allowing you to better target your audience. Some businesses serve larger areas and want to cast a wide net while others want to focus on customers very ...
Select the budget that works best for you or create your own. It will default to a suggested budget that is recommended by Yelp, based on what the typical spend is for businesses in your industry. To help make the best decision for your business, you’ll see an approximate number of clicks that you could receive based on your selected budget combine...
In the final step, you can review your selections and make changes as needed. You’ll also enter your credit card and billing information. We understand that businesses have different goals and budgets depending on a number of factors, so you can pause or cancel at any time. After you review the advertising terms and click complete purchase, you’ll ...
Get found by these motivated customers, connect with them, and manage your page all for free. Update your business info so people can find you. Respond to reviews and messages as soon as they come in. Add photos to showcase the best of your business. Verify my free listing.
- Pause or cancel at any time. Businesses have different goals and budgets depending on a number of factors. You need flexibility and control over your ad to make it work for your business.
- Reach the right customers with customization and targeting. Custom text and picture. Customizing your ad helps ensure you’re attracting relevant customers and highlights your business in a way that’s on brand.
- Set and control your own budget. No matter what business budget you have, your spending strategy with Yelp Ads is completely up to you. Advertisers pay on a cost-per-click basis based on a monthly max budget that you set when you sign up.
- Keep your Yelp Page up to date. Yelp Ads help businesses reach more potential customers through more prominent exposure. Once people click through to your page from your ad—or they happen to arrive there organically—you want to be sure your information is accurate and complete.
Millions of customers search for what they need on Yelp. Over time, Yelp Ads can help more relevant customers find you and your business. And that’s just the start. Digital marketing is an invaluable investment. Create engaging ads, get more leads, and target the right customers for your business.
If you're interested in advertising your business on Yelp, check out our Ad Setup Tutorial Video for a walkthrough of our Self Service product, or get started now in the Yelp Ads section of Yelp for Business.
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Sep 7, 2023 · Location-based targeting allows you to determine how far away you want your ad to be shown. You can geo-target your ad to be displayed in the radius of your choice around your business location, allowing you to better target your audience (radius options vary per business category).
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