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People also ask
How do I see insights on Instagram?
What is Instagram Insights?
When should you use Instagram Insights?
How do I know when to post on Instagram?
How do I see my Instagram Stories?
How do I see my Instagram live performance?
Track your Instagram account's growth, engagement, reach and earnings to make better business decisions with Instagram Insights.
You can use account insights to learn more about your Instagram account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, stories, reels and live videos. If applicable, insights and metrics about your account include ads as well.
- Amanda Zantal-Wiener
- Open the hamburger menu and click Insights. To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the hamburger icon and select "Insights" from the menu.
- Measure reach. Click the Accounts Reached section. Reach reflects the number of unique users that have seen any of your Instagram posts. Within this category, you'll see insights for
- Track profile visits and followers. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits." Profile visits reflects the number of times your profile has been viewed.
- Determine website clicks. "Website Taps" can also be found under the Account Activity section. This insight reflects the number of times any links you've included in your business profile have been clicked.
Go to your Instagram profile. Tap a post you'd like to view insights on. Below the image, tap View Insights. Now, you'll be able to see the views and profile activity that your post got. You'll also see other engagement and post interaction metrics, such as accounts reached.
- What Is Instagram Insights?
- How to Get Access to Insights on Instagram
- How to See Post Insights on Instagram
- What Kind of Performance Data Is Available in Instagram Insights?
- Using Instagram Insights For Performance Analysis
- Use Instagram Insights to Create A Picture-Perfect Social Strategy
Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. With Insights, you can measure the success of your content, including grid posts, Stories, Reels and Live videos. It’s a valuable tool for eva...
Before we get into how to use the Insights tool, let’s go over how to access them. Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started.
Instagram offers a variety of ways to connect with your audience—grid posts, ephemeral content, short-form video, live streams, you name it. To find out if your Instagram post ideasare resonating, check out the explainers below.
Once you navigate over to the tool, you’ll see some high-level Instagram audience insights and a gallery of recently shared content. Click into either section for a more detailed look into the following metrics:
To take your Instagram game to the next level, you need to be making data-driven decisions. Luckily, you now have a wealth of performance data right in the palm of your hand. Here are four ways to use your new Instagram business insights to your advantage:
Instagram’s landscape is constantly changing. Trends come and go quickly, and what’s popular today may not be tomorrow. Use Instagram Insights in combination with a tool like Sprout to stay informed and up-to-date on what works and what doesn’t. Of course, data is only part of the story. For practical advice on building your brand identity and expa...
Use your Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. You can also view insights for specific posts, stories, reels, and live videos you've created to see how each one performed and how people engaged with them.
Where is Insights on Instagram? You’ll find it in your profile menu – the three lines in the top right corner of your Instagram profile. Tap it and you’ll find “Insights” when you scroll down a little until you reach the “For professionals” section. How to turn on Insights on Instagram
