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   Where are esports most popular in Asia?

   • Malaysia and Taiwan are the only countries where fewer than half of the respondents reported having had an experience with esports, at 43% and 38.7% respectively. With the exception of China, a few platforms emerged as popular choices across Asia for viewing and/or participating in esports.

   Asia Leads the Way in Esports Growth — Greenbook

   www.greenbook.org/mr/insights/asia-leads-the-way-in-esports-growth

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   Which eSports platform is most popular in China?

   • According to the GMO survey, the most popular esports platform in China is Douyu TV, with 52.6% of gamers using the platform for viewing or participating in esports. Coming in a close second is Huya at 51.3%, and third is NetEase at 26.4%.

   Asia Leads the Way in Esports Growth — Greenbook

   www.greenbook.org/mr/insights/asia-leads-the-way-in-esports-growth

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   Which country is the largest e-sports market in the world?

   • China is really the leader here. In fact, it’s the largest e-sports market in the world, accounting for 34% of global industry revenue in that category, according to market research by Niko Partners; Asia combined takes 53%.

   E-sports are more popular than traditional sports in Asia

   www.technologyreview.com/2023/10/04/1080767/esports-china-asian-games-tencent/

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   How many esports fans are there in China?

   • There are nearly 700 million esports fans across the region China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021

   Esports in Asia - Niko Partners

   nikopartners.com/esports-in-asia/

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   What is Asia's esports market like in 2021?

   • Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year.

   Esports in Asia - Niko Partners

   nikopartners.com/esports-in-asia/

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   Is Asia the leading region for e-sports right now?

   • “What’s clear is that Asia is the leading region for e-sports right now,” says Daniel Ahmad, the director of research and insights at Niko Partners, a gaming analytics company. “Our previous studies have found that gamers in Asia are more motivated by competition, alongside completion, challenge, and community, when compared to the West.”

   E-sports are more popular than traditional sports in Asia

   www.technologyreview.com/2023/10/04/1080767/esports-china-asian-games-tencent/

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2. www.statista.com › topics › 9410eSports market in the Asia-Pacific region - statistics & facts

   www.statista.com › topics › 9410

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   Most popular eSports platforms APAC 2021, by country. Top three most used eSports platforms in the Asia-Pacific region in 2021, by selected country or territory

   • Asia: most popular eSports teams by country 2021 - Statista

     In a survey conducted between December 2020 and January...

3. www.greenbook.org › mr › insightsAsia Leads the Way in Esports Growth — Greenbook

   www.greenbook.org › mr › insights

   • Cached

   Aug 30, 2021 · According to the GMO survey, the most popular esports platform in China is Douyu TV, with 52.6% of gamers using the platform for viewing or participating in esports. Coming in a close second is Huya at 51.3%, and third is NetEase at 26.4%.

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5. www.technologyreview.com › 2023/10/04 › 1080767E-sports are more popular than traditional sports in Asia

   www.technologyreview.com › 2023/10/04 › 1080767

   • Cached

   Oct 4, 2023 · According to a 2022 survey done by CADPA, a Chinese industry association with government backing, e-sports have nearly as many fans in the 35-to-44 age group as among those under 24. Women and ...

6. www.statista.com › statistics › 1300294Asia: most popular eSports teams by country 2021 - Statista

   www.statista.com › statistics › 1300294

   • Cached

   Sep 18, 2024 · In a survey conducted between December 2020 and January 2021, Invictus Gaming was the most popular eSports team in China, as chosen by 57 percent of the surveyed eSports fans in the country.

7. ycp.com › insights › articleAsia’s Role in the Global Esports Market | YCP Professional

   ycp.com › insights › article

   • Cached

   In 2021, the Asia esports industry accounted for 57%—or approximately 630 billion USD —of the global esports market, per a Niko Partners report. Countries like China (403 million USD), Japan (69 million USD), and South Korea (60 million USD) generated the most revenue within the region.

8. nikopartners.com › esports-in-asiaEsports in Asia - Niko Partners

   nikopartners.com › esports-in-asia

   • Cached

   China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021.

9. abmagazine.accaglobal.com › global › articlesAsian esports soar - Association of Chartered Certified ...

   abmagazine.accaglobal.com › global › articles

   • Cached

   According to Niko Partners, China is home to the largest esports market in the world with 34% of global industry revenue, while Asia as a whole accounts for 53%. In 2022, China generated US$445m of the global esports revenue of US$1.3bn.