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Milk Tray. Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom. The name 'Tray' derived from the way ...
Milk Tray launches When Milk Tray was launched, shopkeepers would lay out an assortment of ‘Milk’ chocolates on a display ‘Tray’, for customers to choose from and buy by the pound. Until Milk Tray, gift chocolates were very expensive, so Cadbury opened up a way for more people to afford them.
Finger Of Fudge Is Just Enough and Milk Tray Man are two Cadbury ads from this period that became long-running fan favourites. To keep up with demand we launched a new range of smaller, on-the-go chocolate bars in the 70s and 80s, including Double Decker, Star Bar, and Wispa.
Nov 25, 2015 · In 1915, Cadbury broadened its market by launching its first packaged box of milk chocolates in a half pound box. From a luxury for the few, the chocolates became an affordable treat. In 1924 it started manufacturing a one pound box, which by the mid-1930s was the top selling brand, despite stiff competition from Rowntree’s Black Magic.
Jun 30, 2012 · Some prominent names had emerged at the start of the decade, including Oxo cubes (1910), Heinz soup (1910), Thorntons (1911), Wrigley’s gum (1911) and Palmolive (1913). Over the next four years, innovation almost came to a standstill. Almost, but not entirely: Cadbury launched Milk Tray and its now-obsolete sister brand Plain Tray in 1915.
Milk Tray launches When Milk Tray was launched, shopkeepers would lay out an assortment of ‘Milk’ chocolates on a display ‘Tray’, for customers to choose from and buy by the pound. Until Milk Tray, gift chocolates were very expensive, so Cadbury opened up a way for more people to afford them.
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The start of these were the Milk Tray Man advertisements in the 1960s, where a James Bond-like figure delivered a box of Milk Tray in all sorts of exotic locations to a mysterious lady. More marketing genius then followed with the use of music – most notably with Frank Muir’s “Everyone’s a Fruit and Nutcase” to a tune from Tchaikovsky’s The Nutcracker.
