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Responsive ads will continue to be an effective marketing tool for higher education brand communications in 2023. According to Google’s data, on average, advertisers see 10% more conversions at a similar cost per action (CPA) when using multiple headlines, descriptions, and images with responsive display ads.
4 days ago · Undergraduate enrollment is expected to increase by 9 percent (from 15.4 million to 16.8 million students) between 2021 and 2031, according to the National Center for Education Statistics . While that’s good news for higher education marketers, methods for recruiting new students are continually evolving.
With competition for students fiercer than ever in the higher education sector, Ayten Ordu outlines some of. Don’t forget online learning in your university. University marketing often focuses on the campus experience, so what should. Insights and advice on what universities can do to stand out in a crowd.
- Use short-form videos to promote your higher ed institute. 50% of the campuses witnessed a decline in campus visit requests. As the number of students interested in exploring the campus drops significantly, higher education institutions can use videos to reach prospective students.
- Use YouTube for content for higher ed marketing. YouTube videos provide an opportunity to expand awareness about your institute. It also increases SEO performance and supports other digital marketing campaigns.
- Produce high-quality leads with PPC advertising for higher education institutes. Search engines like Google offer pay-per-click (PPC) services. Running PPC ads for higher education institutions is a great way to reach out to potential students.
- Move your PR strategies online for higher ed marketing. Some PR fundamentals will never change. In the case of higher educational institutes, doing PR outreaches for higher education involve establishing ties with editors, professors, and reporters.
Hechinger also reports that colleges collectively spent $2 billion on advertising in 2018, and $2.2 billion in 2019. The 2023 CMO Survey, conducted by Deloitte and the American Marketing Association, found that, on average, companies dedicate 53.8% of their marketing budgets to digital marketing, with higher education being one of the biggest digital spends at 75.5%.
Feb 12, 2020 · 2. Cost-per-Click. Cost-per-click (CPC) is another huge hurdle in higher education advertising. When a single click can cost over $40, it can be really hard to run a profitable campaign. Sadly, there aren’t a ton of great tricks for decreasing your cost-per-click.
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Sep 30, 2019 · In this guide, you’ll learn how to plan for those challenges and create a higher education marketing plan with 11 strategies that work: Create personalized, targeted social campaigns. Appeal to the emotions of your prospective students. Make your school stand out. Let your happy and successful students do the talking.
