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- Each time you use your mark, it is best to use a designation with it. If registered, use an ® after the mark. If not yet registered, use TM for goods or SM for services, to indicate that you have adopted this as a trademark or service mark, respectively, regardless of whether you have filed an application with the USPTO.
uspto.report/resources/trademark-protection/when-can-i-use-the-trademark-symbols-tm-sm-and/
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Aug 9, 2023 · If you have an unregistered service mark for a slogan, you should use the SM or TM symbol next to it. If your unregistered mark is only for a good or product, then you should only use the TM symbol.
What’s a trademark symbol? Do you use ®, TM, or SM? What do goods and services have to do with it? Are superscripts and subscripts even necessary? Will common law trademark rights be enough to protect your branding? I’ll answer all those questions and more in this how-to-use trademark symbols guide.
May 6, 2022 · When and how to use SM and TM Beyond the contrast drawn above, trademarks and service marks are very similar — they can be words, phrases, symbols, designs or slogans with an obvious and established connection to a particular brand profile.
The use of the “TM” trademark symbol is completely optional. However, if it’s used, the “TM” should either be placed to the lower right (subscript) or to the upper right (superscript) of the actual trademark.
The distinction between tangible goods and intangible services is important because it determines which trademark symbol you should use. If you're selling products, you'll use the TM symbol. But if you're offering services, the SM symbol is your go-to guy.
Jan 10, 2022 · Use of the “TM” Symbol indicates that the user of the mark considers the word or phrase to be their “trademark.” SM Symbol: The “SM” Symbol – e.g. “Example SM ” is very similar to the “TM” Symbol. However, the “SM” Symbol means “Service Mark” and should be used with “Services” as opposed to “Goods.”
Sep 22, 2023 · The major difference between the ® symbol and the TM or SM symbols is that the ® signifies that the trademark is registered, whereas the other symbols indicate merely that the owner of the brand is claiming trademark rights, but the brand it self is not registered with the USPTO.
