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Back to School season
freepik.com
- Back to School season is the most effective time of year for growing your student customer base. We recommend implementing marketing activities such as paid social, targeted to student customers, and a student-focused SEO strategy.
partner.studentbeans.com/blog/campaign-radar/back-to-school-marketing-tips/
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Jan 8, 2024 · Throughout the year, many companies focus on marketing campaigns aimed at students. This is because students can easily be targeted individually around key dates within their academic calendars. In this blog post, we’ll share the main dates that should definitely be in your strategy and others that often slip under the radar.
- A-Level Results & University Clarification Day
- Freshers’ Week – Mid-September Onwards
- Student Loans
- Refreshers – End of January
- End of Year Celebrations – End of May to Mid-July
- Graduation – Mid-July Onwards
On the 18thAugust 2016, dreams for many will be made, as A-Level students receive their A-Level results and find out if they have made it into University. This is a time of celebration, with gifts of congratulations purchased, plus a period of time when businesses witness a noticeable surge in items purchased to kit out bedrooms and kitchens, with ...
The one week students look forward to more than any other! For new students, it is their first taste of student life, the one week many remember for the rest of their lives – or not for some. As well as copious amounts of alcohol being consumed, this is also the time for Freshers’ Fair, a time for students to sign up to the Universities society’s a...
Three times a year, students rub their hands together in eagerness for their student finances to drop into their bank account. On average, students will receive £3,750 a year to help towards living costs, but this can be much higher. Either way, when loan day comes in, students love to spend, investing in a plethora of products from household items...
Not contempt with the annual Freshers’ mayhem, University campuses now find themselves welcoming Refreshers events on their timetables. Marking the end of January exams, Refreshers begins at the end of the month and celebrates the end of exams and 1stsemester – many events are set up to toast and celebrate.
Marking the end of 2ndsemester, students celebrate the years end, putting behind the stress of coursework and dissertation deadlines and exams. As well as nights out, many students enjoy meals with course and housemates and start to think of moving back home with their parents.
This day marks the end of student life, it is a time to enjoy with friends and family, as students rejoice in their achievements and receive their scroll to authenticate their degree. As well as wearing the famous graduation gowns and throwing their caps in the air, many families reward hard work with a meal out and / or presents. This is also a bu...
Jul 13, 2020 · It’s always a great time to launch a student marketing campaign – from Black Friday to Back to School, college students are constantly on the lookout for a brand that will give them affordability, authenticity and more.
- Why market to college students? College students are a huge demographic in the US, consisting mostly of 18 to 24-year-olds. These young adults have spending power: the 15M group spends more than $200B annually.
- 10 effective ways to market to college students 1. Leverage trials and samples. Let’s just address the elephant in the room outright: college kids love free stuff.
- 2. Offer targeted discounts. Just like personalized ads, discounts specific to your audience are a great way to engage them. Everyone wants to think that their school is the best—what better way to reinforce that than advertising “For a limited time, Villanova students get free fries with every cheeseburger.”
- 3. Write clever copy. Have you hung out with college kids recently? If you haven’t, you’re missing out. I truly learn new words every time I’m around the youths.
- Meet students where they're most comfortable. One of the reasons it can be difficult to engage students is because they're forced to use software they either aren't comfortable with (or just want to keep using the apps they love).
- Bespoke learning resources. Designing your own learning resources gives you the opportunity to create guides, ebooks and teaching tools that will help you achieve your final goal.
- Use students as brand ambassadors. Whether it's the current crop of students or those you taught before, have them become brand ambassadors and offer something different as part of your educational campaigns.
- Engaging character creation. Fun, illustrated characters have the potential to have a big impact on students. You just need to think about their favourite characters in films and television series.
Jun 13, 2024 · Understanding the diverse student demographic and tailoring your campaigns accordingly is crucial for success. Digital marketing through social media, SEO, and email can effectively capture students’ attention online, while influencer collaborations provide authentic endorsements.
May 21, 2020 · Published May 21, 2020. + Follow. There is a lot of uncertainty at the moment on how organisations, recruiters and brands can engage with students and create effective marketing campaigns with...
