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After many people praised the good sound quality evaluation, under the leadership of Akio Morita, SONY began to launch the Walkman in July 1979. Akio Morita positioned Walkman in the youth market, emphasized youth, vitality, and fashion, and created a headset culture.
Jul 1, 2014 · Sony retired the classic cassette tape Walkman line in 2010, and was forced to pay a huge settlement to the original inventor of the portable cassette player, Andreas Pavel.
- Carl Franzen
- Early Listening Devices That Came Before The Walkman
- How The Walkman First Got Developed
- Giving The Walkman Its Name
- Marketing The Walkman
- The Initial Response to The Walkman
- Introducing The Yellow Walkman
- The Influence of The Walkman
- Walkmans and Fitness
- Wrapping It Up
The Walkman definitely wasn’t the first portable listening device, and would not be the last, but it’s what took allowing your music to travel with you to the next level. The ubiquitous yellow design and headphones would become synonymous with portable music the same way the iPod and the white earbuds would a few decades later. The thing is we alre...
Like many inventions, the Walkman was a solution to a problem. The co-founder of Sony, Masaru Ibuka, would use a Sony product called the TC-D5 cassette recorder to be able to listen to music while traveling. This bulking piece of electronics wasn’t the most conducive thing for carrying around and he asked executive deputy president Norio Ohga to de...
That pressman name had hung around for a bit and Sony played around with a few different ideas on what to call this little portable stereo. In Japan, where it was called the TPS-L2, it was thought that for launch in America in June,1980 it needed a more descriptive name. The first idea was to call it the “Sound-About” and was actually first introdu...
It seems weird that there was a time when the embracement of Japanese culture wasn’t as commonplace as it is today. There’s obvious connections over the years such as Hello Kitty or Pokemon or even the massive popularity of sushi and Japanese restaurants. These are still relatively new institutions in North America and the Walkman was seen as one o...
Not forgetting that the Walkman first debuted in Japan it was a hit right out of the gate. Sony originally predicted that it would sell about 5,000 units a month. They sold 50,000 in the first two months. In America, the Walkman actually had a disappointing first few months of sales but then the advertising campaign kicked into full steam and they ...
Sony would unveil the iconic yellow walkman which is a pretty interesting story on its own: Sony had some focus groups that were for a potential new yellow “sports” Walkman to see what people thought. They would ask men and women in focus groups and the initial response was pretty positive as the new Walkman seemed sporty and better than the boring...
The impact and the influence of the walkman cannot be understated. It may be the one object that can best define the 1980’s. Everyone had one or had some form of one at some point. It was the perfect combination of portability and privacy. It ran off two AA batteries and could run for quite a while on them as long as you weren’t doing a ton of rewi...
This is something that never occured to me until researching this and makes total sense now when you look at it. I’ve worked in fitness for a lot of my life along with spending a lot of time in the gym. If you like to workout can you even picture yourself doing it without music? Today we have our phones and bluetooth headphones and don’t think twic...
Hopefully this has been a good trip down memory lane for you remembering this iconic device. There’s actually a lot of interesting history behind the Walkman and it’s no doubt cemented itself as a part of pop culture. It lead the way for the discman, the MP3 player, the iPod and to your iPhone (or Android if you’re one of THOSE people) People were ...
Mar 3, 2019 · On June 22, 1979, the Sony Walkman was launched in Tokyo. Journalists were treated to an unusual press conference. They were taken to Yoyogi (a major park in Tokyo) and given a Walkman to wear.
- Mary Bellis
Sony’s Walkman, which turns 35 years old on July 1, 2014, went on to sell hundreds of millions of magnetic tape-reeling units, decades before Apple’s iPod ushered in the digital, solid...
In 1979, when Sony introduced the Walkman—a 14-ounce cassette player, blue and silver with buttons that made a satisfying chunk when pushed—even the engineers inside Sony weren’t impressed.
Mar 11, 2024 · After two decades of off-and-on court fights, he settled with Sony in 2003. A testament to the Walkman's immense success, the company reportedly cut him a check for eight figures.
