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- With the collapse of the studio system in 1949, title sequences became of greater artistic interest, with producers and directors utilizing them as extensions of advertising. Designer Saul Bass ushered in creative typography, crafting opening credits for films such as Hitchcock’s Vertigo and Psycho.
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Oct 13, 2021 · Instead of being insignificant, the opening credits could tell the overarching theme of the film or reveal the tone before an actor walked onto the silver screen. Throughout the 1950s until the 70s, a variety of styles took over the opening credits and established them as cinematic art forms.
May 17, 2020 · By 1950, filmmakers were becoming more creative with their opening credits. Take Billy Wilder’s Sunset Boulevard, a drama about an aging Hollywood has-been: The title sequence is much more engaging. The actual title of the film is shown on a real-world street-curb, not superimposed onto the picture.
Jul 31, 2017 · Designer Saul Bass ushered in creative typography, crafting opening credits for films such as Hitchcock’s Vertigo and Psycho. Around the World in 80 Days, released in 1956, skipped lengthy opening credits, instead opting for the familiar credits that roll at the end of a film.
May 9, 2017 · Bass transformed what opening credits sequences could mean and do for a film. Before World War II, a movie’s credits most always consisted of a studio logo followed by a series of title cards, all set to music.
Some opening credits are presented over the opening sequences of a film, rather than in a separate title sequence. The opening credits for the 1993 film The Fugitive continued intermittently over several opening scenes, and did not finish until fifteen minutes into the film.
Mar 25, 2013 · In the short video “The Film Before the Film,” Berlin students Nora Thoes and Damian Pérez recall all of those iconic cinematic aspects and more, chronicling the evolution of the opening...
Oct 4, 2010 · The imagery behind the credits received a lot more attention. Still, the interplay of typography and images was by no means ignored. Popular trends of the 1950s were using three-dimensional lettering and embedding type in physical artifacts such as embroidery and signage.
