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  1. Apr 12, 2023 · Warner Bros. Discovery’s revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday.

  2. May 26, 2023 · May 26, 2023 10:19am PT. Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy. By Todd Spangler. Warner Bros. Discovery. This week, HBO Max faded to black — and was reborn as...

    • Todd Spangler
  3. Apr 12, 2023 · The owner of HBO, HGTV, and Warner Bros. has revealed plans for a new super-streamer that will combine the content offerings of HBO Max and Discovery+.

  4. Apr 12, 2023 · UPDATED with launch date: Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max.

  5. Apr 12, 2023 · Warner Bros. Discovery’s revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday.

  6. Since the April 2022 merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery, Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual and reality programming from the Discovery brands).

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  8. May 23, 2023 · This morning, Warner Bros. Discovery officially transformed HBO Max into Max. The rebranded and refreshed streaming service, which was first unveiled in April at an event on the company’s Burbank...

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