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History. Fuji Heavy Industries (FHI) and Subaru's first cars. Fuji Heavy Industries started out as the Aircraft Research Laboratory in 1915, headed by Chikuhei Nakajima. In 1932, the company was reorganized as Nakajima Aircraft Company, Ltd and soon became a major manufacturer of aircraft for Japan during World War II.
- Subaru History: The Early Years
- Subaru’s Transition Years
- Subaru History in The Modern Day
- The Takeaway
As with the history of many car brands, Subaru began as a merger between several Japanese manufacturers. Together, these parties formed the Fuji Heavy Industries Ltd., which contained an automotive department. This team, called “Subaru,” revealed its first finished automobile in 1954. The Subaru P-1, or 1500 as it was later named, boasted a four-cy...
“Subaru” means “unite” in Japanese, likely in reference to the conglomerate that formed it. It also echoes the brand’s popular appeal, which united trending design concepts with user-friendly utility.On that note, Subaru debuted their first truck in the 1960s based on the 360.The truck became famous for its narrow design owing to the equally narrow...
In the 70s, Subaru unveiled their sedan, which became renowned for its utility in harsh winter driving conditions and steep elevations. This rewrote the book on Subaru’s reputation, making it a mainstay of skiing, camping, and fishing vehicles. This sedan climbed the ranks of world sales until it was the top-selling 4WD in the world.They continued ...
Subaru history involves innovations in consumer utility in terms of handling and performance. The steady Japanese manufacturer continued to improve their designs and improve their safety scores, which now lead the industry. Their trucks, sedans, and other 4WD vehicles remain staples of sporting and recreation use, as well as practical consumer vehi...
For 50 years, six stars have illuminated every Subaru to roll off the line. Take a spin through the years and discover how this celestial body has inspired us at Subaru to strive for greatness in all we do, from our vehicles to important company milestones to our award-winning brand advertising.
For more than 70 years, Subaru has been building an enviable reputation for innovation and engineering excellence. Learn more about Subaru’s history & heritage.
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With its beginnings rooted in the early 20th century, Subaru has evolved from a small aircraft manufacturer to a globally recognized automotive brand known for its commitment to quality, safety, and technological advancement.
Subaru began back in 1918 as the Nakajimi Aircraft Company, founded by engineer Chikuhei Nakajima. It was Japan’s first aircraft manufacturer, but forced to close in 1945 after defeat in...
Jul 15, 2023 · Today marks the 70th anniversary of Subaru Corporation, the Japanese automaker that traces its roots back to the Aircraft Research Laboratory established in 1917. After a series of reorganizations,...
