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After many people praised the good sound quality evaluation, under the leadership of Akio Morita, SONY began to launch the Walkman in July 1979. Akio Morita positioned Walkman in the youth market, emphasized youth, vitality, and fashion, and created a headset culture.
Jul 1, 2014 · Sony retired the classic cassette tape Walkman line in 2010, and was forced to pay a huge settlement to the original inventor of the portable cassette player, Andreas Pavel.
- Carl Franzen
Sony’s Walkman, which turns 35 years old on July 1, 2014, went on to sell hundreds of millions of magnetic tape-reeling units, decades before Apple’s iPod ushered in the digital, solid...
In 1979, when Sony introduced the Walkman—a 14-ounce cassette player, blue and silver with buttons that made a satisfying chunk when pushed—even the engineers inside Sony weren’t impressed.
- Introduction of Cassette Tapes, A New Medium
- Sony Pressman = Sony Walkman
- Akio Morita's Reaction to The Modified Pressman
- The Launch of The Sony Walkman
In 1963, Philips Electronics designed a new sound recordingmedium - the cassette tape. Philips patented the new technology in 1965 and made it available free of charge to manufacturers all over the world. Sony and other companies began designing new compact and portable tape recorders and players to take advantage of the cassette tape's smaller siz...
In 1978, Masaru Ibuka requested that Kozo Ohsone, general manager of the Tape Recorder Business Division, begin work on a stereo version of the Pressman, the small, monaural tape recorder that Sony had launched in 1977.
"This is the product that will satisfy those young people who want to listen to music all day. They'll take it everywhere with them, and they won't care about record functions. If we put a playback-only headphone stereo like this on the market, it'll be a hit." - Akio Morita, February 1979, Sony Headquarters Sony invented the compact and extremely ...
On June 22, 1979, the Sony Walkman was launched in Tokyo. Journalists were treated to an unusual press conference. They were taken to Yoyogi (a major park in Tokyo) and given a Walkman to wear. According to Sony, "The journalists listened to an explanation of the Walkman in stereo, while Sony staff members carried out various demonstrations of the ...
- Mary Bellis
Mar 11, 2024 · After two decades of off-and-on court fights, he settled with Sony in 2003. A testament to the Walkman's immense success, the company reportedly cut him a check for eight figures.
Jul 5, 2019 · Forty years have passed since Sony’s Walkman first made music truly portable. Launched on July 1, 1979, it paved the path forward through cassettes to CDs, downloads, and streaming services...
