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Midori (Japanese: ミドリ (緑), lit. 'green') is a sweet, bright green-colored liqueur made by Suntory, flavored with Yubari King and muskmelon. It is manufactured in Japan, the United States, Mexico, and France. It was first released in 1964 under the name "Hermes Melon Liqueur", but changed its name to "Midori" in 1978.
- Liqueur
- Suntory
- The Name ‘Midori’ Literally Means Green.
- It’S Made from Two Types of Melon Exclusively Harvested in Japan.
- No, It Isn’T Naturally Green.
- John Travolta Was One of The First People to Try The Liqueur.
- Midori’s Recipe Was Altered in 2012 to Reduce Artificial flavorings.
- Glow Sticks Were An Essential Part of Midori’s Rebranding efforts.
When encountering a bottle of Midori, the first thing you’re likely to notice is the liqueur’s electric green color. Though originally dubbedHermes Melon Liqueur, the beverage’s name was changed to Midori in 1978, which, when translated from Japanese, simply means “green.”
Midori Melon Liqueur is made from Japanese musk and Yubari melons, both of which are sourced from Japan only. Yubari melons, which are harvested from Yubari City, are high in flavor and nutritional value due to the nutrient-dense volcanic soil, while muskmelons are native to the Aichi and Shizuoka provinces and are known for their rarity and luscio...
The process of making Midori begins with Yubari melons, which are harvested every June and July. Once the melons — which resemble cantaloupes — are harvested, they are broken down into a pulp, which is then immediately frozen before being sent off to Suntory. Suntory then defrosts the melon pulp and produces both a Yubari infusion and distillate, b...
When Midori was launched in the United States in 1978, the liqueur debuted at the cast party for “Saturday Night Fever,” which aptly took place at New York’s former disco club Studio 54. Among the partygoers was John Travolta, who stars as Tony Manero in the iconic ‘70s film. On the night of its launch, the star-studded cast imbibed highlighter-gre...
Midori may have never disappeared fully from the market, but due to its intense color and saccharine profile, it fell out of favor among consumers when more “serious” cocktail programs developed in the late ‘80s and ‘90s. In order to revitalize the melon liqueur, Suntory developedan updated recipe of Midori in 2012 that reduced the amount of artifi...
Midori was reintroducedto the public in its new form in 2013 at Tales of the Cocktail where the liqueur was used in Midori Highballs, each of which was garnished with a glow stick. Since its re-release, Midori has experienced somewhat of a revival, with bartenders all over the world featuring the liqueur in cocktails thanks to its eye-catching colo...
Dec 2, 2022 · Sweet, fruity, and bright, Japanese Midori liqueur rose to global fame following its debut at this uber-famous New York City nightclub in 1978.
- Michelle Welsch
Sep 8, 2022 · Midori launched in 1964 under the name Hermes Melon Liqueur. It was developed by Shinjiro Torii, the founder of Suntory Japanese Whisky, and exclusively produced and available in Japan. The word midori roughly means "green" in Japanese, and it was a fitting name for the rebranded liqueur when it made its debut on the world market.
Jan 11, 2024 · Midori was first introduced to the world in 1978 by the Japanese company Suntory. The word “Midori” translates to “green” in Japanese, which perfectly describes the liqueur’s eye-catching hue.
Nov 29, 2023 · That’s right, Midori, the neon-hued liqueur that once epitomised ’80s flair, is shimmying its way back into the spotlight and us classy lassies couldn’t be happier. Back in the heady days of 1980s Melbourne, something magical bubbled up.
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Nov 8, 2018 · Midori is a sweet muskmelon-flavoured liquor, with a distinctive green colour. It started as Hermes Melon Liqueur in 1964 produced by Japanese distiller Suntroy. After winning the IBA Cocktail Championship in Tokyo in the early seventies, it started to gain interest and popularity.
