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Richard McDonald (February 16, 1909 – July 14, 1998) and Maurice McDonald (November 26, 1902 – December 11, 1971), collectively known as the McDonald Brothers, were American entrepreneurs who founded the fast food company McDonald's.
From the 1940s to the mid 1950s, the brothers expanded their business, even incorporating the golden arches, until Ray Kroc turned their small business into the well-known and commercially successful business that it is today. Kroc convinced the brothers to move into a more self-serve business model and to expand nationwide.
Feb 5, 2020 · The way Ray Kroc tells the story, when he first encouraged the McDonald brothers to open more hamburger restaurants, they winced. The year was 1954.
As John F Love notes in his book McDonald's: Behind the Arches, the brothers worked with a local craftsman to invent a new kind of spatula, a new dispenser that squirted the same amount of...
He visited the McDonald brothers in 1954 which led to him becoming their franchise agent. In 1955, Kroc opened the first McDonald’s east of the Mississippi river. Ray Kroc’s first McDonald’s restaurant in Des Plaines, Illinois just prior to opening on April 15, 1955.
May 15, 2015 · In 1961, Kroc purchased the company from the McDonald brothers for $2.7 million. While the name of the chain may have been McDonald’s, the face of the restaurant quickly became Kroc’s.
Nov 1, 2016 · In 1952, a few months after their shortening provider, Primex, ran a piece in the trade journal American Restaurant lauding the prolific French fry operation at McDonald’s, the brothers took...