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1980s
- Jodhi and her mother in the 1980s, when she first found her style.
www.smh.com.au/lifestyle/fashion/jodhi-meares-the-sports-luxe-movement-is-here-to-stay-20200122-p53tq1.html
Meares took her first steps into the spotlight when she was chosen as a model for Moove, a brand of flavoured milk. In 1992, she sang in the band Euphoria, for which she wrote the song "Karma". Meares later made her name as a glamour model, before establishing her own swimwear label Tigerlily Swimwear. Meares is an occasional reporter for the ...
Jodhi and her mother in the 1980s, when she first found her style. Credit: Courtesy of Jodhi Meares. Can you remember a favourite outfit you had as a child?
- Let’s Start from The beginning. What Inspired You to Launch The Upside?
- Did You Seek Any Assistance/Support from Anyone in Any Way?
- What Was One of The Biggest Challenges You Faced in The Early days?
- What Is One Thing You Didn’T Realise Until Starting Your Own Business?
- What Has Been Your Ultimate Best-Seller Product?
- What Styling Advice Do You Have For Those Going from Gym to Street?
- Where Do You Personally Sit on The Work/Life Balance Scale?
- What Are Your Top 3 Priorities in Life?
I was living between Hawaii and New York at the time. I was deepening my yoga practice and I could see this huge movement in the wellness space happening. I knew the space needed something as fashion-forward as it was functional and so I began THE UPSIDE.
I am fortunate enough to have many people that I look up to in business and have been lucky to have support and great advice from my mentors.
Getting the right team together without question. I am endlessly grateful to the team that are helping me grow this business.
I definitely didn’t realise how much problem solving there is. Business is a series of problem-solving.
People have loved our muscle tank since day one. It’s a huge compliment to us that they want to wear our logo! And of course, our legwear which makes up the majority of our sales.
We have an area of our collection that we call recovery and it is designed for precisely that. If you have been at the gym or to yoga the chances are you have worked up a sweat and are wanting to get changed before heading out. This inspired us to create stylish yet super comfortable pieces to fulfil that need.
I’m not sure about all this work-life balance. There is no such thing as a little bit of work. With that said I believe it is really important to plan breaks throughout the year so that when you need some serious downtime you have them booked in advance.
My family, my business and peace. In celebration of Mardi Gras, THE UPSIDE has launched a limited edition Rainbow Dance Collection. For every tank sold before March 2, THE UPSIDE will be donating $10 to Australia’s longest standing LGBTIQA+ youth charity, Twenty10. Visit www.theupsidesport.comto shop the range!
- Julia Giampietro
May 19, 2016 · Amodrn chats to Australian model and designer Jodhi Meares about The Upside's new active wear collection. With sun-kissed skin, toned limbs and perfectly tousled locks, newly married Jodhi Meares is the picture of glowing health. Here, the former model, entrepreneur and designer takes some time out of her busy schedule to talk about her latest ...
Apr 30, 2014 · With a glowing tan, clear eyes and perfectly mussed, balayaged tresses, Jodhi Meares is not the vision of someone who’s been up since 4am. The designer and entrepreneur has just returned from Hawaii and she’s the picture of vitality and health – the poster girl for the tank she’s sporting from her fitnesswear range The […]
Sep 27, 2017 · She has spent plenty of years in front of the camera, working every angle as a hotly sought-after model, but in recent years Jodhi Meares has found considerable success (and plenty of satisfaction) as a designer. Here, just 24 hours before her new season collection drops (see exclusive pics below), she reveals how she made her athletic-wear ...
Gallery. 4 images. Beach Club. When the label launched, it was a really organic process that came from a simple idea – workout gear informed by fashion that could be worn from home to street.
