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Hansen’s Soda, once a beloved and popular brand within the beverage industry, seems to have lost its spark in recent years. A company that once boasted a wide range of unique flavors and a dedicated customer base began facing challenges that ultimately led to its decline.
- History of Hansen Natural Corporation
- Chronology
- Additional Details
- Further Reference
A descendant of a venerable California juice maker, Hansen Natural Co rporation went from bankruptcy case to NASDAQ darling by focusing on innovation in the beverage marketplace. The company offers natural so das, juices, smoothies, teas, sports drinks, Blue Sky branded carbona ted beverages, and the Junior Juice line of products for toddlers. Th e...
Key Dates:1935:Hubert Hansen and sons begin selling juice in Los Angele s.1977:The founder's grandson, Tim Hansen, establishes the fast -growing Hansen Foods, Inc.1988:Hansen Foods succumbs to debt load in Chapter 11.Public CompanyIncorporated:1990Employees:293Sales:$180 million (2004)Ascenzi, Joseph, "Hansen Inks Deal to Pop into Canada,"Bu siness Press/California,April 26, 1999, p. 1.------, "Hansen Natural Squeezes Profits from Fruit-Based Health Drinks,"Business Press/California,June 22, 1998, p. 17.Berkman, Leslie, "Pick-Me-Up for the Bottom Line: Beverages That Claim To Energize (or Tranquilize) the Drinker Have Boosted Sales and Profits at Hansen Natural of Corona,"Press-Enterprise,Septe mb..."Corona, California Beverage Maker Aims To Take 'Energy' Drinks N ationwide,"Press-Enterprise,September 6, 1998.Hansen Foods branched out into Hansen's Natural Sodas in 1978. These featured all natural ingredients. Hansen's sales reached an estimated $50 million in the mid-1980s. Sales failed, however, to climb sufficiently to repay financing for a new factory, and the company filed for bankruptcy in 1988.
Nov 12, 1988 · The fizz has gone out of beverage maker Hansen Foods Inc. Saddled with paying for a costly new plant at a time when its natural soda niche was under assault by new competitors, Hansen this...
I went to buy some cherry vanilla Hansen’s soda for a friend, and noticed that there was nowhere selling it online. Digging into the Hansen’s site, it looks like none of their flavors are being stocked anywhere. Is this true? Or do they just have a terrible web presence?
Dec 21, 2023 · Hansen Foods has been a prominent name in the food industry for many years, providing a wide range of high-quality products to customers around the world. This article will delve into the history of Hansen Foods, its current offerings, and its impact on the food industry.
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Jun 25, 2020 · In 1977, Hubert’s grandson Tim Hansen formed a separate fruit business, Hansen Foods, with a license to use the family name as a trademark, and later Hansen’s Natural Sodas.
