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Founding. Haier had been founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China.
Haier History 2019. the Global President of BRANDZ shared Haier's success. 2019.12.26. On 26th December 2019, the 35th anniversary of the funding of Haier Group with the launch ceremony of the sixth strategic stage and the fourth generation of corporate culture was held in Qingdao.
Haier history: the Haier group's relationship with Europe, as regards the home appliances division, commenced more than 13 years ago when its first products were introduced on the European market. Building on European success Haier launched in the UK in 2007 and is growing rapidly.
Haier became an internet company and turned itself into a node of network interconnection, building a new co-creation and win-win platform and achieving added value for interested parties.
Haier’s story begins in the 1920s, when a refrigerator factory was established in Qingdao, China. After the establishment of the People’s Republic of China in 1949, the factory was taken over and turned into a state-owned enterprise.
Having expanded beyond refrigerators, the company took on a new name in 1991, adopting an abbreviation of the phonetic spelling of Liebherr--written as Lieberhaier by the Chinese--to become Qingdao Haier Group.
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Mar 28, 2024 · The Inside Story of the Rise of Haier, China’s First Super-Company. In 1984 Zhang Ruimin took over as Director of the Qingdao Refrigerator Factory. The small collectively-owned factory was losing money. Others had tried to turn the venture around and failed.
