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To develop and grow a brand requires creativity, belief and determination. The first record of the Haig family — the oldest family of Scotch whisky distillers. Arthur Guinness signs a 9,000-year lease on a disused property at St. James’s Gate, Dublin, and starts to brew ale.
- Guinness | Brand Profile - Diageo
Guinness’ distinctive voice is informed by deep consumer...
- The year Guinness became Great Britain’s favourite pint | Diageo
So much so, for the first time ever, in December 2022,...
- Guinness | Brand Profile - Diageo
Diageo was formed in 1997 from the merger of Guinness plc and Grand Metropolitan. Its creation was driven by the executives Anthony Greener and Philip Yea at Guinness, [7] along with George Bull and John McGrath of Grand Metropolitan. [8] Anthony Greener was the first executive chairman. [9]
Guinness’ distinctive voice is informed by deep consumer insight and powered by precision marketing to ensure it connects with key cultural moments. In August 2021, Guinness launched its first pan-African campaign in five years: Black Shines Brightest.
Guinness (/ ˈɡɪnɪs /) is a stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based multinational alcoholic beverage maker Diageo.
- Stout ( Beer )
- Diageo
Diageo's history begins with the formation of the Guinness empire. In 1759 Arthur Guinness, an experienced brewer, leased an old brewery at James Gate in Dublin. Besides renting the brewery Guinness signed an unusual 9,000-year lease for a mill, storehouse, stable, house, and two malthouses.
Aug 3, 2023 · So much so, for the first time ever, in December 2022, Guinness became Britain’s number one beer in the on-trade. (1) Guinness, which has been around for over two centuries, still manages to firmly embed itself in culture with its visual distinctiveness.
Oct 24, 2024 · Guinness, former company, incorporated in 1886 as Arthur Guinness Son & Co. Ltd., best known as the brewer of a distinctive dark and creamy stout. In 1997 the company merged with Grand Metropolitan PLC to form Diageo PLC. Guinness remains a brand of that company, which is headquartered in London.