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Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966. [54] Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new 128-based half-ton pickup truck helped turn the situation around. [55]
Fiat’s history begins in 1899 with the founding of the Fabbrica Italiana Automobili Torino (FIAT) by a group of investors including Giovanni Agnelli. Fiat quickly became one of Italy’s leading automakers and, by the early 1920s, was the country’s largest industrial company.
- 1899-1911
- 1912 to 1925
- 1926-1938
- 1939-1964
- 1965-1990
- Years of Changes
- A New Century
The Società Anonima Fabbrica Italiana Automobili Torino (aka FIAT), was born on July 11, 1899.Giovanni Agnelliwas on the Board of Directors, but quickly distinguished himself as the Company’s innovator.So, he became Managing Director of Fiat in 1902. In 1900, thefirst Fiat factory opened in corso Dante, in Turin, with a workforce of 150 people. It ...
Under the new leadership of Giacomo Malle Trucco, construction of the Lingotto factory began. The works started in 1916 and they ended six years later. Immediately, the plant became the symbol of the automotive industryin Italy. At its time, it was also the largest factory in Europe, with an assembly line of five floors. During WWI, the company sta...
When Mussolini’s took the power, the history o Fiat changed. Fiat had to abandon many of its plans, especially the international expansion. In fact, the Italian dictator asked the manufacturer to focus on the local market. That’s when the company launched its first 500, aka the Topolino. Plus, the Mirafiori plant opened.
When WWIIstarted, the production of cars nearly ceased. Instead, the production of military vehicles, aircraft, and weapons increased. During WWII, many of Fiat’s factories were destroyed. But reconstruction quickly began. Two new cars, the 500 and 1400were introduced for mass production, while the company continued its research on aircraft and mar...
Fiat continued to experience growth, in both exports and domestic sales. However, this was also the beginning of the infamoustrade union conflicts.The grandson of founder Giovanni Agnelli,Gianni Agnelli, became President of Fiat in 1966. His first model was the850. To keep Fiat on the path to automation, Robogate was introduced to factories. This w...
1996 saw changes at the top of Fiat as Cesare Romiti took over as CEO. During the 1990s, the company faced acrisis. Indeed, competition was becoming real. In 1998, Fiat released the Seicento as a replacement for the 500. The car became known as a great compact car, perfect for city driving. The innovative design of the Multipla was once featured in...
In 2000, Fiat Doblò was introduced at the Paris Motor Show. It was named 2006 International Van of the Year. Gianni Agnellidied in 2003. One year later, the new Panda became the 2004 Car of the Year.
In the first decade of the 20th century, a craze for speed swept across the world. It was within this electrifying atmosphere that the Fiat S61 Corsa was born— a two-seater racing car. When introduced in 1936, the Fiat 500 was the smallest mass produced car in the world.
In response to high tariffs on imported automobiles, the American F.I.A.T. Automobile Company was established in Poughkeepsie in 1909. The first car rolled off the production line in September 1910, with parts shipped from Italy and locally made bodywork.
On July 11, 1899, Fiat was established by a group of pioneering investors, including Giovanni Agnelli. They founded the Fabbrica Italiana Automobili Torino (F.I.A.T.), or the Italian Automobile Factory of Turin, marking a new chapter in automotive history.
After the collapse linked to the Second World War, Fiat returned powerfully into action, driving the so-called “Italian economic miracle”, producing over 400 thousand cars a year. The launch of the “600” dates back to 1955, followed by the now legendary “500”.
