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The company was founded as Dress Barn and operated retail stores between the early 1960s and late 2010s. In 2020, it became a brand owned by the private equity firm Retail Ecommerce Ventures (REV) and branded as dressbarn.
By the 1970s, after almost a decade of steady growth and expansion, The Dress Barn, Inc. was composed of almost 20 store units. The company was large enough to have gained the buying power to bring in products from big-name designers, such as Liz Claiborne, Calvin Klein, and Jones New York.
- Early Years
- Growth in The 1970s–80s
- Struggle and Success in The 1990s
- New Century, New Strategy
- Principal Competitors
- Further Reading
The beginnings of The Dress Barn can be traced to 1962, when Elliot Jaffe was working as a merchandising manager for Macy’s Department Store in Connecticut. He approached his wife, Roslyn, with an idea for a women’s discounted apparel store, and the two decided to begin planning a test store. Knowing that they needed a reliable source of income to ...
By the 1970s, after almost a decade of steady growth and expansion, The Dress Barn, Inc. was composed of almost 20 store units. The company was large enough to have gained the buying power to bring in products from big-name designers, such as Liz Claiborne, Calvin Klein, and Jones New York. Dress Barn continued to focus on selling this apparel to c...
At the beginning of the decade, Dress Barn received further recognition of its achievements in the retail market when it was awarded the High-Performance Retailer Award from Management Horizons, a division of Price Waterhouse. The award was based on four consecutive years of performance highs for the company. Also in 1990, Dress Barn purchased JRL ...
At the turn of the 21st century, Dress Barn was facing an ominous trend. While the chain had long focused on careerwear—suits, dresses, and blazers—the influence of “casual Fridays” was being felt throughout the work week. The shift impacted Dress Barn’s bottom line in 1999, when sales increased 3 percent to $616 million but net income fell 17.1 pe...
Charming Shoppes, Inc.; Deb Shops Inc.; Burlington Coat Factory Warehouse Corporation; Ross Stores Inc.
Blair, Adam, “Dress Barn’s Catalog and E-Commerce Mix,” WWD,August 18, 1999, p. 16. Brammer, Rhonda, “Recovery in Store: Sizing Up Small Caps,” Barron’s,August 1, 1994, p. 19. Coletti, Richard J., “Spaghetti Straps: How a Top Niche Player in the Rag Trade Is Coping with the Campeau Crunch,” Financial World,March 20, 1990, p. 56. Dress Barn 35th Ann...
The beginnings of The Dress Barn can be traced to 1962, when Elliot Jaffe was working as a merchandising manager for Macy's Department Store in Connecticut. He approached his wife, Roslyn, with an idea for a women's discounted apparel store, and the two decided to begin planning a test store.
Its 2015 acquisition of Ann, Inc., owner of the Ann Taylor and Loft chains, made it one of the country’s largest apparel retailers—and one of the most dependent on the health of mall real estate, with 5,000 stores, most of them in shopping malls. 2017.
Sep 15, 2020 · Last year, Dressbarn, a women’s retailer founded in 1962, went bankrupt, closing hundreds of stores and going dark. But the company was purchased by Retail E-commerce Ventures and has found new life in the last six months, reinventing itself as an online-only retailer under new management.
Apr 11, 2021 · Charlotte Van Dyke became CEO of Dressbarn in November, 2020. Dressbarn. Van Dyke says her mission is to continue to serve the brand’s legacy customers by providing them with the clothes they...
