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Jun 12, 2019 · Pocket-sized "Lil' Bratz" dolls debuted in 2002. A new set of dolls that included the original four, plus the addition of Raya, launched in 2015. Bratz dolls are made of two types of vinyl: hard vinyl for the head and body with softer, bendable vinyl for the arms and legs.
- Denise Van Patten
In July 2015, Bratz relaunched a second time for 14 years with new doll lines and introducing a new main character, Raya, to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds.
Jun 1, 2021 · Dr. Jillian Hernandez, a Black and Latinx aesthetics scholar, community arts educator, and curator was first made aware of Bratz dolls when her daughter asked for one in the early 2000s.
- Beatrice Hazlehurst
Feb 20, 2024 · Introduced in 2001 from MGA Entertainment, at a time when there was limited diversity in the doll space, Bratz came on the shelves with a glittery, edgy aesthetic that hadn’t yet been seen....
- Sophia June
Bratz dolls were born in 2001 as the brainchild of ex-Mattel employee Carter Bryant. Bryant was a clothing designer for Barbie when he conceived of—and ultimately sold—the idea to competitor MGA Entertainment, resulting in what would become the toy manufacturer’s most successful venture.
Jul 6, 2022 · Bratz Dolls debuted in 2001 and were distributed by MGA Entertainment. The original line featured four dolls: Cloe, Sasha, Jade, and Yasmin. All four featured oversized heads reminiscent of the big-headed, big-eyed dolls of the 1960s and rooted hair that could be combed for additional play value.
Market research firm NPD Group said that Bratz for the first time toppled Barbie as the No. 1 fashion-themed doll property during the final quarter of 2006. [12] 2007 [ ]
