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Nov 1, 2016 · Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful...
Feb 5, 2020 · The way Ray Kroc tells the story, when he first encouraged the McDonald brothers to open more hamburger restaurants, they winced. The year was 1954.
Jun 28, 2011 · In 1866, Augustine McDonald was bought out by his brother, and the name of the company was changed to W. C. McDonald, Tobacco Merchants and Manufacturers. The company adopted a heart-shaped logo which appeared on their products, along with their slogan, "The Tobacco with a Heart".
How McDonald's revolutionised business. The way Ray Kroc tells the story, when he first encouraged the McDonald brothers to open more hamburger restaurants, they winced. The year was 1954. The ...
Mar 30, 2023 · McDonald’s history can be traced back to the 1940s, when brothers Richard and Maurice McDonald opened their first restaurant in San Bernardino, California. Originally a barbecue drive-in, the...
Find out more about McDonald’s history and how it became one of the most recognizable American brands, right up there with Coca-Cola and the Yankees.
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From the 1940s to the mid 1950s, the brothers expanded their business, even incorporating the golden arches, until Ray Kroc turned their small business into the well-known and commercially successful business that it is today. Kroc convinced the brothers to move into a more self-serve business model and to expand nationwide.
