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1. • • "Our aim is to create smiles one person at a time, and foster peace in the world," says the smiling 35-year-old CEO. Aptly, the company's motto is "Everyone Getting Along Together."
     japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

     INTERVIEW | President Tsuji's Insider View on Sanrio as a ...

2. People also ask

   Who is Tomokuni Tsuji?

   • Tomokuni Tsuji is also joined by Hello Kitty during the interview at the Sanrio office in Osaki, Tokyo. (©Sanrio.) Coming up: Sanrio fans can look forward to happiness spreading even further with Hello Kitty's Hollywood debut. The company signed a deal with Warner Bros Entertainment Inc in 2019.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   Who is Sanrio?

   • After all, Sanrio is the business behind characters like Hello Kitty, Cinnamoroll, and My Melody. Showing us the exclusive Hello Kitty-themed room with pink sofas and bow-shaped cushions, Tsuji, who is the president and CEO, sat down with JAPAN Forward to talk about Sanrio's future.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   Who is Shintaro Tsuji?

   • At the heart of spreading the circle of happiness in the world is the vision of Shintaro Tsuji, the current CEO's grandfather, and Sanrio's honorary chairman. He founded the Yamanashi Silk Center Company in 1960. Now it is known as Sanrio. Under the founder, the company was centered around the gift business.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   Why did Tsuji choose to make her British?

   • Tsuji says he doesn’t know why his grandfather chose to make her British—“Hello Kitty was born 50 years ago and I'm only 35!” he laughs—though prevailing wisdom is that Japanese products didn’t have a great reputation in the 1970s, whereas London fashion and design was deemed aspirational.

   Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success - TIME

   time.com/6993173/hello-kitty-anniversary-50-years-sanrio-tsuji/

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   What makes Sanrio a great company?

   • Sports, says the president and CEO, aligns with many of the company's values. For example, there is an educational aspect for young people. By collaborating with world-famous brands and sports, Sanrio is spreading happiness with the world, and bringing smiles to people's faces.

   INTERVIEW | President Tsuji's Insider View on Sanrio as a

   japan-forward.com/interview-president-tsujis-insider-view-on-sanrio-as-a-global-entertainment-company/

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   How much is Sanrio worth?

   • Sanrio—today worth $4.6 billion —was founded in 1960 originally as Yamanashi Silk Company. Two years later, Shintaro Tsuji diversified into selling rubber sandals and quickly noticed how a simple flower adornment made one product much more desirable than another.

   Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success - TIME

   time.com/6993173/hello-kitty-anniversary-50-years-sanrio-tsuji/

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3. www.bbc.com › news › articlesHow Japan's youngest CEO transformed Hello Kitty - BBC

   www.bbc.com › news › articles

   1 day ago · Sanrio. Tomokuni Tsuji took over the top job at Sanrio four years ago. Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...

4. www.ceotodaymagazine.com › 2024 › 11Hello Kitty at 50: Sanrio's Young CEO Shapes Its Future

   www.ceotodaymagazine.com › 2024 › 11

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   1 day ago · In a move that symbolized both a generational shift and a reinvigorated strategy, Tomokuni Tsuji was appointed as Sanrio’s CEO in 2020. At just 31 years old, he became the youngest CEO of a publicly listed company in Japan. Tomokuni, the grandson of founder Shintaro Tsuji, brought a fresh perspective to a company in dire need of innovation.

5. www.marketplace.org › 2024/11/01 › hello-kitty-turns-50Hello Kitty turns 50 - Marketplace

   www.marketplace.org › 2024/11/01 › hello-kitty-turns-50

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   1 day ago · And this cute creature has made billions for Sanrio. According to a 2022 Forbes report, the character has reportedly generated $84.5 billion worldwide. Hello Kitty has appeared on a wide range of ...

6. www.nippon.com › en › in-depthHello Kitty at 50: Cute Simplicity a Winning Formula for Sanrio

   www.nippon.com › en › in-depth

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   1 day ago · One factor in this dramatic recovery is the 2020 handover of power from CEO Tsuji Shintarō, then 92, to his 31-year-old grandson, Tsuji Tomokuni, in Sanrio’s first change of leadership since 1960.

7. time.com › 6993173Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success | TIME

   time.com › 6993173

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   Jun 27, 2024 · June 27, 2024 7:00 PM EDT. S he’s one of Japan’s best-loved creations, adorning some 50,000 products sold across 130 countries and earning billions of dollars for parent company, Sanrio. But ...

8. japan-forward.com › interview-president-tsujisINTERVIEW | President Tsuji's Insider View on Sanrio as a ...

   japan-forward.com › interview-president-tsujis

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   Sanrio President Tomokuni Tsuji shares exclusive insights into taking the business of kawaii global 50 years after it brought the world Hello Kitty.

9. www.japantimes.co.jp › life › 2008/03/02Shintaro Tsuji: 'Mr. Cute' shares his wisdoms and wit

   www.japantimes.co.jp › life › 2008/03/02

   the founder and president of Sanrio Co. asked enthusiastically during our interview, referring to a 2.5-meter Hello Kitty statue installed in front of the recently renovated Sanrio store in...