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  1. Fonts. SMU’s official brand fonts are Trade Gothic (sans serif) and Tiempos (serif). Trade Gothic makes a modern statement and is perfectly balanced by the welcoming Tiempos. Both fonts can be used for headlines and/or body copy. If Trade Gothic and Tiempos aren’t available to your department, Arial (sans serif) and Georgia (serif) are ...

  2. Welcome to the starting point for understanding and applying the SMU brand to your work. This information and these resources give you a quick start for capturing our voice and tone in all types of writing and deploying our visual style in design, photography and video. Through consistency, we build a strong and recognizable identity for SMU.

    • What typeface does SMU use?1
    • What typeface does SMU use?2
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    • What typeface does SMU use?5
  3. The SMU Brand Guidelines was developed to help maintain consistency in symbols and messages in the development of University. communications. In an accessible, online format, this guide contains. the University’s official policy of use for a variety of visual symbols. as well as editorial content.

  4. SMU's singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. Ours is a community of people forging their own paths.

    • What typeface does SMU use?1
    • What typeface does SMU use?2
    • What typeface does SMU use?3
    • What typeface does SMU use?4
    • What typeface does SMU use?5
  5. The official Saint Mary's colour palette is. Update: The digital expression of the blue and orange within our secondary palette has been updated to improve the brand’s online colour accessibility, now meeting with WCAG AA accessibility (contrast) thresholds when used on white as large-size text, or when used as a background colour with white as large-size text.

    • What typeface does SMU use?1
    • What typeface does SMU use?2
    • What typeface does SMU use?3
    • What typeface does SMU use?4
    • What typeface does SMU use?5
  6. The Leland music fonts (Leland & Leland Text), Version 0.77 are available in Type 1, OpenType-CFF format. They are distributed under the SIL Open Font License (OFL), Version 1.1. The fonts have been initially developed for MuseScore (https://www.musescore.org) music composition software. Leland is compliant with Standard Music Font Layout ...

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  8. Implementations. The reference font for SMuFL is Bravura, which can be downloaded from GitHub. Bravura is provided in OpenType, WOFF, WOFF2 and SVG formats, and is released under the SIL Open Font License. The example glyphs in this specification are all taken from Bravura. Other SMuFL-compliant fonts are available under a variety of licenses.

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